Fri.Dec 02, 2016

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The Importance of Listening to Your Customers by David Cancel

Mind the Product

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people do. It’s simple but never easy,” he said.

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Machine Learning – Art or Science?

Oren Steinberg

The surge of big data and challenge of confirmation bias, lead data scientists to seek a methodological approach to uncover hidden insights. In predictive analytics, they often turn to machine learning to save the day. Machine learning seems an ideal candidate to handle big data using training sets. It also enjoys a strong scientific scent by making data driven predictions.