Thu.Jan 12, 2017

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Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1]. The Strategy Canvas above ranks the first iPhone against its rivals, including the Nokia N95 and the BlackBerry Curve.

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A Product Manager’s Guide to Strong Team Communication

Mind the Product

Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. As the crucial nexus in the product development framework, their plate is all too often full with business demands, technical requirements, and marketing concerns. Product management in this context can feel like chaos, the type of which can either be controlled or skidding along thin ice.

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The Weak Leak in Your Growth Funnel

Pragmatic Marketing

When it comes to growing your business, you can plan all day long, but if that plan doesn’t deliver results, it’s all for naught. In a recent Pragmatic Marketing webinar , Paul Schwada, managing partner of Locomotive Solutions and author of 8 Blocks: The Critical Realities for Growing Any Business , shared where to find the weak leak in your growth funnel (hint: it’s often in the math) and how to strengthen it.

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How to Embrace Constant Change in Growth

Brian Balfour

Quick note: We recently announced the next Growth Series , an 8-week program for designed for experienced practitioners in growth (past participants came from Dropbox, Google, LinkedIn, Evernote, Airbnb, Soundcloud, Facebook, and many other companies). It's by application only, and if interested, you can learn more here. In the early days of building the growth team at HubSpot, we spent a few months optimizing onboarding in our product and produced some meaningful improvements.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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The Year of Convergence

TSIA

Our industry has been debating the pros and cons of converging service organizations for years. And for good reason—there are so many obvious and truly meaningful benefits that can be realized by breaking down the silos: A more streamlined service offer portfolio. Improved resource utilization. Elimination of redundancies in skills and capabilities.

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Increasing mobile commerce profitability in 2017

UserTesting

Today’s post is an excerpt from our whitepaper, 3 strategies for increasing mobile commerce profitability in 2017. Enjoy! Even though smartphone use continues to rise among consumers, many retail organizations share the belief that mobile doesn’t convert. According to … The post Increasing mobile commerce profitability in 2017 appeared first on UserTesting Blog.

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Increasing mobile commerce profitability in 2017

UserTesting

Today’s post is an excerpt from our whitepaper, 3 strategies for increasing mobile commerce profitability in 2017. Enjoy! Even though smartphone use continues to rise among consumers, many retail organizations share the belief that mobile doesn’t convert. According to … The post Increasing mobile commerce profitability in 2017 appeared first on UserTesting Blog.

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