July, 2013

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Is Agile Really Cheaper?

Tyner Blain

There are several ways to answer the question “is agile cheaper than waterfall?” Here are two of my favorites: “It depends. Agile done well is cheaper, as long as you measure correctly.” “You’re asking the wrong question. The right question is: is agile better?” How Agile Is NOT Cheaper. The fun thing about relative terms is that you have to do a comparison.

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Weekly Digest Emails as an Effective Engagement Mechanic

Sachin Rekhi

I’m a firm believer that despite the growth of social networks and messaging app alternatives, email is far from dead as an important communication channel. Usage continues to grow with Google reporting over 425 million active users on Gmail and Microsoft with over 400 million on Outlook.com. It also remains one of the most effective channels for startups to drive user acquisition, engagement, retention, and monetization.

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Seven Deadly Sins of Services Pricing

TSIA

In working with tech companies and talking to service leaders, seven common pricing shortcomings emerge again and again. These pricing sins cost companies revenues and margins, lengthen sales cycles, and annoy both sales directors and customers. These sins occur in both essential and value-added services, whether revenues are recurring or not, and have both strategic and executional impacts.

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Why Write Requirements

Tyner Blain

There is a lot of advice out there for how to write requirements. There is not as much discussion about why to write requirements. Spend some time thinking about why you write requirements before you make decisions about how to write your requirements. Why Write Requirements? Whether you communicate requirements through conversation, user stories with acceptance criteria, or traditional structured requirements and use cases, or diagrams and commentary, you are sharing them as a means to an end &

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.