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Mr. David Fradin on Board at Manipal Global Academy of IT

World Renowned Product Management Guru


Silicon Valley and Bangalore, India, June 12, 2017:
Manipal Global Academy of IT, part of Manipal Global Education Services, a leading international provider of high-quality higher education services, announced today the appointment of Mr. David Fradin as an Advisor and Distinguished Professor of Practice, Product Management Programs. Known as the ‘Guru’ of Product Management, Mr. David Fradin has trained thousands of product managers throughout the world. Mr. Fradin is the author of “Building Insanely Great Products” (http://amzn.to/2ma3jaE) and “Foundations in the Successful Management of Products” coming soon from Wiley, in addition to a series of courses that teach the entire product management lifecycle.

Having over 47 years of experience in product management, product marketing management, and senior management, Mr. Fradin has been responsible for 75+ products amounting to over $250M in revenue.

“Being a renowned veteran in the field, we are honored to have Mr. David Fradin on board as an Advisor and Distinguished Professor of Practice, Product Management Programs. We are sure that his expertise will help mold our students with industry best practices in the area of Information Technology and all other kinds of products and services. Students and faculty will get a global perspective which will, in turn, widen their horizon; we look forward to this enriching experience. Fradin will contribute to, and teach in our Post Graduate Diploma in Product Management, as well as in our executive development programs offering product management training to corporates” said Dr. Yogesh Kumar Bhatt, Director, Manipal Global Academy of IT.

At Manipal Global Academy of IT, Mr. Fradin will take up the role of Advisor and Professor of Practice, Product Management Programs. Apart from regular theory, students will get first-hand knowledge about how the big names in the industry have reached the pinnacle of success by developing successful products.

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“Product failures are costing the world around $ 1/2 Trillion. I am keen to do anything that will help reduce this loss. India presents enormous potential for developing new Product Managers or as I prefer to call them “Product Success Managers” that is the primary people responsible for product success. Talent from India has played a pivotal role in the development of a large number of path-breaking products we see today. A trained talent pool and the right infrastructure in the country presents the enormous potential for developing next generation of transformational products. Manipal Global Academy of IT has been helping companies and the talent pool to achieve its potential across functions and I am glad to be contributing to this cause by sharing the knowledge and original thought I have acquired over the years in developing and managing products.,” said Mr. David Fradin.

Manipal Global Academy of IT offers a program in Product Management for IT professionals in both face-to-face and online modes. Together with Manipal University, it has launched India’s first ever PG Diploma in Product Management, an 11-month part-time program. Large product companies leverage the product management training program to upskill existing product managers. It also offers short-term online programs. The curriculum for the Product Management Programs has been developed in association with leading IT product companies.

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Known as the ‘Guru’ of Product Management, Mr. David Fradin has trained managers throughout the world. During his stint at Apple, he was instrumental in the introduction of the first hard-disk on a PC to market. Later he was the Business Unit Manager for the Apple /// product line and as a peer to Steve Jobs. (https://spicecatalyst.com )

Manipal Global Academy of IT (MGAIT)

MGAIT (https://mgait.in/mgait.html) offers cutting-edge learning solutions for the rapidly evolving Information Technology Industry. Backed by Manipal Global Education Services, a pioneer in higher education and allied services, MGAIT faculty comprises veteran academic and IT Industry professionals and practitioners who are constantly upgrading their own skills. They are supported by state-of-the-art infrastructure, the latest technology, and a well-equipped, 77,000 square feet residential campus. MGAIT offers customized programs across various levels of the IT spectrum.

About Manipal Global Education Services

Manipal Global Education Services (www.manipalglobal.com), a part of Manipal Education and Medical Group is a leading international provider of high-quality higher education services. Also known as Manipal Education, the company is headquartered in Bengaluru and owns and operates university campuses in Malaysia, Antigua, Dubai and Nepal. It has, over the years, built a significant footprint and is currently the largest education services provider in India, running six major campuses in five countries. It currently offers services and support to over 400,000 students, across its campuses.

David Fradin


David Fradin has trained thousands of managers throughout the world in the successful management of products. With over 47 years of experience across major companies, 75+ products and services and 11 startups, he infuses his workshops with insights gained as an expert product leader, product manager and product marketing manager at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. He recently authored “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later. Go to: Amazon Store Coming soon will be "Organizing and Managing Insanely Great Products" and "Marketing Insanely Great Products." His workshops cover the founding values, vision, product lifecycle and management employed by Apple at its start and which it subscribes to today. You can learn more about his workshops at Spice Catalyst Workshops Soon to be released by Wiley and Sons, in the Early of 2017, is a seven-volume set of university-level textbooks entitled: "Foundations in the Management of Successful Products" covering keys to product success, product market strategy, marketing, soft skills, user experience, user interface, product engineering, and product support. What students will learn in the workshops, online courses and books are cover what has made Apple the most valuable company in the world today. Go to David Fradin @ Youcanbook to schedule a time to talk.

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TESTIMONIALS

Hsitang L

"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."

Took Spice Catalyst online Marketing Fundamentals Course

Hsitang L

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Karthik S

"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."

Social Media Demystified

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"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."

Marketing Principles Course

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Sami A

"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."

Product Management

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Peter M

"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."

Marketing Consulting

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Manish B.

"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."

Executive MBA, Bangalore India

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Mike B, Lead Generation Consultant

"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."

Consulting

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Chris B. (YouSendIt)

"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."

Consulting

Chris B. (YouSendIt)

Client

Anand P

"Building Insanely Great Products" is a great Segway into the product management space and contains insightful and practical advice which I am now going to validate with some of the projects I am working on"

Consulting

Anand P

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