Sat.Jul 27, 2013 - Fri.Aug 02, 2013

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Whole Product Game

Tyner Blain

How can Theodore Levitt’s classic Whole Product approach help with defining a product roadmap? I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. Whole Product Game Background. In 1980, Mr. Levitt published his article through the Harvard Business Review – also available for sale as an eDoc through Amazon.