Tyner Blain

JANUARY 5, 2015

Forbes quoted Steve Jobs as saying “I’m as proud of what we don’t do as I am of what we do.” This is a really enlightened perspective – and a way to enforce focus from the top down. Before you can drive a “this goal is more important than that goal” focus, you have to make sure you’re actually focusing on the goals.

Feedback Software 58

Feedback Software Customer Experience User Testing Customer Feedback 58

DISQO

JANUARY 5, 2015

Product management is grounded in learning, so it makes sense that reading is a critical aspect of keeping up with trends. On our podcast, This is Product Management , we ask all interviewees which books they’re currently reading. Here’s the most popular along with some of our favorites: Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.

Books 55

Books Product Research User Testing Product Management 55

TSIA

JANUARY 9, 2015

Over the past year, we’ve talked a lot about the emergence of B4B and the growing need for product-focused companies to become customer outcome-focused, but there is still a lot of confusion about how to accomplish this transformation. In this three part blog series, I will be outlining the key capabilities required in order to make the transition, how to identify customer outcomes, and how your company can take the plunge toward offering outcomes as part of your pricing model.

Blog 40

Blog 40