Sat.Feb 25, 2017 - Fri.Mar 03, 2017

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Netflix Abstracts the Team out of Product Design

Mind the Product

This week I started watching Netflix’s new show Abstract. It’s a beautifully produced documentary that follows the achievements of world renowned designers across a wide range of design disciplines, from Tinker Hatfield, Nike’s head of design to the architectural boy wonder Bjarke Ingels. Many of the designer’s stories are inspiring and touching. And then it made me sad. Nothing. That’s design.

The best roadmap isn't a big effort

Under10 Playbook

The roadmap has become one of the most commonly requested—yet frequently misunderstood—documents in the product manager’s arsenal. However, for many product managers, the roadmap is an annoyance that must be changed constantly. The best roadmap is a report, not an effort. Executives use roadmaps as a product status report. Developers use them to sequence work. This is safe.

Your Ability to Focus Has Probably Peaked : Here’s How to Stay Sharp

Nir Eyal

Having a hard time focusing lately? You’re not alone. Research shows interruptions occur about every twelve minutes in the workplace, and every three minutes in university settings. In an age of constant digital interruptions, it is no wonder you’re having trouble ignoring distractions. In their new book, The Distracted Mind: Ancient Brains in a High-Tech […]. The post Your Ability to Focus Has Probably Peaked : Here’s How to Stay Sharp appeared first on Nir and Far. Changing Your Habits Putting Technology In Its Place distraction focus

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Powering to Success as a Product Manager

Spice Catalyst

Powerful Product Manager Keys. The post Powering to Success as a Product Manager appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing

Building an API that Developers Love

Mind the Product

Maxime Prades (Director of Product at Zendesk) takes you through the experience of building a platform at Zendesk and being part of an API-first company. He opens his talk by describing the clear value that Zendesk’s APIs are providing to their customer accounts and the business. For example, customer accounts using the rest API during their 30 day trial period were converting twice as much.

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Mental Models for Product Managers

Mind the Product

What are Mental Models? A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize. Without a good framework of mental models, you will be limited in all those areas. “What are the models? Or at least you’ll think it does.)

Taking ownership—leading with accountability

Lead on Purpose

Accountability is a key leadership principle. Those who do great things, or do small things in a positive way, succeed because they apply the right principles, they do the right thing. Taking ownership of every aspect of aspect of your … Continue reading → Product Management accountability ownership responsibility

Oracle Product Managers Get Ready To Battle Amazon In The Cloud

The Accidental Product Manager

Oracle and Amazon both want to own the cloud Image Credit: WorldSeriesBoxing. I’m pretty sure that by now you’ve heard about “the cloud” – it’s the mythical place where companies can get their programs to run and their data to be stored in such a way that they don’t have to buy any computers or storage systems. The Battle Over Databases. Who Will Own The Cloud?

How SPICES help product managers build insanely great products – with David Fradin

Spice Catalyst

A book caught my attention recently, and when I investigated the author, I was even more intrigued. The book is “Building Insanely Great Products,” written by David Fradin. David has trained thousands of managers throughout the world. BIGP Book Newsletter Dave Product Management Product Marketing

Launching Products – Paul Yokota (ProductTank NYC)

Mind the Product

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. Launching Products – V1 Products is Different. Time is Not on Your Side.

Win-Loss Analysis: It’s Rarely the Product

High Octane Product Management

How much time should we spend on win-loss analysis? There’s an age old adage that people buy from people, and it’s no different in B2B. So when you win it’s largely because of your salesperson. Ditto when you lose! Product deficiencies are just the most convenient excuse. When asked about a win, customers will readily admit they bought because they felt more comfortable dealing with your organization than the competition. Read, “I connected with your salespeople better.”. The opposite is true when you lose. You lose in most cases because the buyer and the sales team didn’t mesh.

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Seven Simple Steps to Stress-Free Prioritisation

Mind the Product

Job stories, backlog items, workshop ideas, roadmap features… it’s easy to feel overwhelmed by the scale of potential directions you can take a product in. And it’s natural to want order in this chaos. Prioritisation is a core part of Product Management, and it’s the topic I most commonly get asked about by other Product Managers. Unfortunately reality is not so kind. Story Awareness Set.

Scaling Up a Product Organisation

Mind the Product

I had no idea what I was doing, but then no one else did. You just made it up as you went along in 2000. The job title only came into David Norris ’ vocabulary in about 2008. Before that he’d been through numerous roles that had been doing that job without realising it – Production Manager, Producer, Operations Manager are all examples. Early Stage Startup Product Managers are Founders.

Three Unexpected Data Points That Will Boost Your Website Lead Generation

High Octane Product Management

A recent lead generation study, The Critical Importance of Lead Validation in Internet Marketing , revealed three important data points that most people don’t expect — bits of information that can have a major impact on your website lead production if you know what to do with the data. Here they are. A Full 50% of Website Conversions Are Something Other than Leads. Website conversions consist of phone calls and form submissions. If you fail to validate leads (i.e., manually review conversions to separate true leads from misdials, spam, sales solicitations, etc.), About the Author.

Removing Speed Bumps in Your Product Planning Process

High Octane Product Management

Opinions are like noses. Everybody has one when it comes to your product planning process. Just like noses, no two opinions are alike, making it difficult to garner broad support for any product plan. The speed bumps pop up every time you’re asked for more information leading up to the approval process. The Playbook: In many cases the need for more information stems from the lack of clarity in the information you’ve already gathered. Here are two tips to help remove the speed bumps that sit between you and an approved plan. More Customer, Less Product. Sell It. Be passionate!

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Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon

High Octane Product Management

It’s a common practice in all product companies to use marketing buzzwords and catchphrases in sales and marketing materials and in conversations with peers and colleagues. Are buzzwords bad? It all depends on who you’re talking to and what you’re trying to accomplish. Buzzwords don’t mean anything to the people we most want to influence, prospects, and customers that will eventually fund our future paychecks. Here are a few common buzzwords and catchphrases and some alternatives that might have more meaning to your target audience. Buzzwords vs. Plain Simple English.

Web Demos: Engaging An Audience You Can’t See

High Octane Product Management

The #1 challenge with conducting web demos is the ability to read and engage an audience you can’t see. Is the demo going well? Are they doing e-mail while I talk? Does anyone care? Somebody, anybody, give me a sign! How do you really know if your value proposition is resonating with your prospects when you can see them? The key to reading a prospect you can’t see is to engage them in a discussion during the demo. Here are 3 tips to help your cause. Uncovering Needs That Matter. But even if you don’t, it’s easy enough to do on the fly and makes for engaging conversation as part of the demo.

Answering the “Product Vision” Questions With Something…Visionary

High Octane Product Management

“What’s on our strategic roadmap?” What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The Playbook: Your answers to the “product vision and strategic roadmap” questions should accomplish three things: They should be communicated in a dialogue that everyone can understand and repeat. It’s simple!

Product Demo Techniques: Telling Versus Selling

High Octane Product Management

When it comes to product demo techniques, there are two styles: telling and selling. The “telling” demo (stop me when you see a feature you like) won’t energize your buyers or set you apart from the competition. The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. The “Telling” Demo. It’s more or less a rewind and replay for each demo. The “Selling” Demo. “Selling” demos boil down to relevance and credibility. Blog Positioning & Sales Enablement