Sat.Jul 27, 2019 - Fri.Aug 02, 2019

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To build delightful products, focus on your customer’s problem, not the solution

ProductBoard

Written by Brian Crofts, Chief Product Officer at Pendo, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Show me a delightful, incredible product—something that inspires fandom in its users, and I’ll show you something that solves a big, hairy problem. Users talk about elegance, simplicity, and moments of delight when advocating for a product, but if you dig down.

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What Can a Basset Hound Teach You About Your Users?

Gainsight

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Trending Sources

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The Addictive Products Myth: Who Is the Culprit Here?

Nir Eyal

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Why Feature FOMO Stalls Product Innovation

Mind the Product

Messenger apps started as the simplest way to start a conversation online. Open the app. Select a person to chat with. Go. Today, those apps have seemingly endless ways for users to engage: video chat, send gifs, send emojis, send money, use a filter, buy and sell goods, play games, talk to bots, and more. So much, in fact, that the product leaders behind these apps are slimming them down.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Should You Try to Extend Your Mature Product’s Life, or Build a New One?

ProductPlan

Product managers will encounter many forks on the road to growth and product success. Those forks always require answering difficult questions. For an early-stage company or new product, the question might be, How will we prioritize features before we have customers? Growing companies will ask, Is it time to scale up our product team ? At some point later in your product’s evolution, you might face another tricky question.

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The marketer that’s always on? Your chatbot

Intercom, Inc.

You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go.

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What do you Need to be an Outstanding Product Manager by Patrick Roelofs

Mind the Product

What do you need to be an outstanding product manager? This is one of the key questions for every product organisation and it is also one that this talk from MTP Engage Hamburg tries – at least to some extent – to answer. I share some of the issues that I think play a critical role in becoming a super-successful product manager. Issues that I wished I had known (or someone had told me) when I moved from a UX role to a more holistic digital product management role over 15 years ago.

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Treat Your Product Team Like a Product

The Product Guy

Guest Post by: Merziyah Poonawala (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Joni Hoadley]. What do you do when your team is working their socks off and yet they are getting little credit for the work being done, mainly because the team isn’t able to set concrete expectations with the stakeholder? Read on to learn how, through collecting and analyzing their operational data, a team was able to quantify and improve their processes on the path to being able to establish clear rel

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Women in Product Management: Rosa Welton, Director of Product Management at ServiceNow

280 Group

For our next installment of the Women in Product Management Series I interviewed Rosa Welton, Director of Product Management at ServiceNow. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management? I started as a web producer when I was new in my career, working at Hearst New Media and the Food Network.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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Overcoming uncertainty: Why we need to redefine confidence for the workplace

Intercom, Inc.

We have never been more aware of how crucial healthy self-perception is to our well-being and success, with countless books , articles and podcasts dedicated to the importance of maintaining a healthy sense of confidence in ourselves. Our relationship with confidence affects multiple aspects of life, but many of us feel it most acutely in the workplace.

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The Black Mirror Test – Roisi Proven on The Product Experience

Mind the Product

Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. That’s useful – but she’s also found a way for you to engage your team in a creative way, using the model of the show Black Mirror , in an effort to make better decisions.

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Working with Engineers

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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What is tree testing and how can it improve your site’s usability?

Userzoom

In honour of us sprucing up our own Tree Test Results capabilities , we thought we’d update our classic beginner’s guide to Tree testing. Here we’ll be answering the following questions: What is tree testing? What are the benefits? How do I run my own tree testing? How will I possibly stop myself from making a joke about going into a forest, pressing up against a silver birch and saying, “yeah feels pretty woody, now let’s try another one”?

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls

First Round Review

Startup leaders make tough calls every day. We spoke with 6 top operators to gather the tactics and strategies they use to make smart decisions under pressure, garner trust with stakeholders and execute with conviction.

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Banish Your Inner Critic by Denise Jacobs

Mind the Product

What blocks us from doing our best work? This is the question that Denise Jacobs, author of Banish Your Inner Critic , asks us in the opening keynote of #mtpcon San Francisco. We often think of our biggest blockers being external: a crazy CEO, recalcitrant CTO, surly engineers, or designers who just won’t do what we want them to. But what if our biggest blocks are actually in our own heads?

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Engineering Tools, They are Not for Product Managers

The Product Guy

Today’s product management tools just don’t show you the big picture. Watch and learn more from product management expert, Benny Reich.

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Thinking in Bets by Annie Duke

Sachin Rekhi

I was first introduced to Annie Duke's concepts in a recent podcast with Stewart Butterfield interviewing Ben Horowitz and Marc Andreessen on the 10th anniversary of A16Z. In the interview Stewart asks Marc about any mistakes he believed he had made building A16Z. Marc starts off by referring to Annie Duke's work and the concept of resulting, which is the tendency to equate the quality of a decision with the quality of its outcome, which is a risky and incorrect thing to do with any decision tha

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls

First Round Review

Startup leaders make tough calls every day. We spoke with 6 top operators to gather the tactics and strategies they use to make smart decisions under pressure, garner trust with stakeholders and execute with conviction.

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What is a click test and why should it be part of your UX toolkit?

Userzoom

Whether it’s evaluating a current website, testing a prototype, or iterating throughout the product development cycle, click tests are a fast and cost-effective way to ensure your design works for your users. So if you’re new to the world of clickmaps, heatmaps and darkmaps, let’s explore click testing and how it can benefit your product development… What is a click test?

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The All-in-One ProductManager

Ask Benny

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineeri

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Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

We launched the first cohort of the product management course last year, did a bunch of experiments on the content, format and the process – ranging from offline-only course, online-only, recorded to live sessions and we are now happy to have found the high impacting format + content + process. . Get Brochure. A blended format, with very deep focus on daily execution and long-term product thinking!

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

First Round Review

There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.

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4 Design Principles for Gender-Identity Inclusion (and How to Get Them Implemented)

dscout People Nerds

When a form prompts you to choose your gender, you’re usually given two options: male or female. Not infrequently, this is mandatory. Not surprisingly, this is excluding people. Here’s how we can do better. .

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Create and Barrel Product Managers Learn To Be Social

The Accidental Product Manager

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers. In the past, the firm relied on what had always worked for them: still photographs. However, lately that has all changed.

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How to not screw up your product launch:spend some time thinking about the go to market plan in…

The Product Coalition

How to not screw up your product launch:spend some time thinking about the go to market plan in advance Every product team aspires to ship awesome products. My hypothesis is that a rigorous product development process is the main controllable ingredient to this. A tool that has been helpful as I think about this with my team is a specific product process (diagram above) with various documents depending on the stage of the product.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

First Round Review

There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.

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Your campaign is missing a key ingredient: context

Amplitude

All of us today are inundated by digital marketing content—just think of all the promotional emails in your inbox, the sponsored posts in your social media feeds, and the ads in front of your YouTube videos. Over the past five years, digital ad spend has doubled and the cost of acquiring customers has steadily increased. Marketers are well aware that only highly relevant campaigns serving the right message to the right audience at the right time will stand out from the noise.

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Untangling the Deeper Concept

dscout People Nerds

Author of Practical Empathy, Indi Young, breaks down why so many of us look for research patterns in the wrong places. .

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