Sat.Nov 10, 2018 - Fri.Nov 16, 2018

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Back to Basics: Benefit-led Messaging

280 Group

“Today’s smart marketers don’t sell products; they sell benefit packages.”. – Phillip Kotler, the Father of Modern Marketing. The Perils of Feature-Led Messaging. A few weeks ago I was training a private client that is in the financial technology (“FinTech”) industry. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets.

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Engaging in Product Debates

Sachin Rekhi

As product managers we engage in product debates every day with our design and engineering partners, fellow product managers, cross-functional partners, managers, executive stakeholders, and more. The best product debates help refine our solution, make us better as product managers, and are intellectually stimulating. Yet so often they don't feel anything like that.

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Trending Sources

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4 CEO Lessons for Mobile Product Managers

Alchemer Mobile

The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. However, the mental approach product managers need to take in order to succeed is more like a CEO than any other role.

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Just in Time Product Management

The Product Bistro

Product management is a discipline where there is an unending to-do list, a fixed amount of time in the day, and enough outside influencers to make even the best multi-tasker whither and die. Yet good product managers always appear to be in control of the situation. This is a testament to several traits that are […].

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. But today, the underlying backbone of all of it is the right data. That’s not to say there’s no art to practicing sales. Much of what defines our most outstanding sales reps is their ability to deeply understand our prospects’ and customers’ business needs and speak directly to them.

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Lost in Translation – how do you Localize Your Product for International Growth?

Mind the Product

Have you ever opened up an exciting new app, but instead of being asked to “ Sign up ” you saw “ ??????????? ”? Maybe you’ve received a confirmation email saying “ Th?nks you for you reg?ster. Conf?rm?ng here ple?se ”? Or perhaps you attempted to enter your name into a text field, only to be told it contained invalid characters? Probably not: English speakers have the luxury of rarely experiencing any of these errors.

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Product Managers Need to Know Things No One Else Knows. How???

The Product Guy

What is Product Strategy and how can Product Managers develop it. In this talk Vikas also shares some concepts in Strategy and how Product Managers can apply them to make their products more successful. In a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation on this topic. We are always looking for more product mentors from all around the world.

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Tips for creating a great support experience during the holidays

Intercom, Inc.

The holidays are quickly approaching, and for ecommerce businesses, that often results in significantly higher support volume for your team. . To help you stay on top of your support this season – without increasing overhead – we’ve curated a few tips for automating your support load. These tips apply broadly to many different automation products, but if you’re an Intercom customer, they’re actionable today and require no engineering work.

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Sales, Positioning and the Nobody Zone

Product Management University

There’s an old saying: “buyers are liars!” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. If you’ve been in sales more than a month you’ve experienced a situation where buyers contact you to gather some must-have information to make an informed buying decision.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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Give Public Speaking a try and get Ready for a Bigger Stage

Mind the Product

We all love to attend product conferences and events like ProductTank. It’s where we learn, where we meet our tribe, and where we exchange experiences. But, as co-organiser for MTP Engage Hamburg (and I’m sure every other organiser of such events will agree), it’s hard to find speakers. It’s not hard to find people with interesting stories to tell, it’s just hard to get them on stage, and that’s sad to see because our community thrives on a sharing culture.

Events 139
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Product Managers…Take Back Your Time!

The Product Guy

Guest Post by: Chris Martens (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Vikas Batra]. As product managers, we have chosen a career path in which there are ever-changing demands on our attention. Often, we feel that there is not enough time in a day to get everything done or to handle all of the priorities in front of us. Instead, we run from one action item to another, trying not to fall behind.

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How to get up and running with Messenger Apps using ngrok

Intercom, Inc.

Back in April, we released our biggest ever update to our Messenger – we completely rethought how a messenger designed for business should work. One of the key developments was Messenger Apps, integrations with third-party apps and tools you use everyday. These are built right into the Intercom Messenger and can be installed from our Intercom App Store , or you can build them yourself.

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Product Management Responsibilities: Eventually, It’s About Products

Product Management University

Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis for all things revenue and that can cloud the true objective of a product management function and how it operates. Success in product management and product marketing is first and foremost about understanding what your target customers want to accomplish and why it’s a priority.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Driving Growth vs Building Core Value by Roan Lavery

Mind the Product

Summary: Product managers always find themselves trying to make disparate groups of people happy. FreeAgent has created a three-step framework to help manage this process across organisations. It starts by defining the core value of a product, in a way that everybody can understand, and then maps user journeys, at varying points of the user’s lifecycle.

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Effecting Change in Executive Product Leadership

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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How Superhuman Built an Engine to Find Product/Market Fit

First Round Review

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

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Holly Hester-Reilly on Product Science and Experimentation

Amplitude

Holly Hester-Reilly has a fascinating, experiment-driven meets systems-thinking perspective on product management. Prior to jumping into product roles at Shutterstock and Media Math, Holly studied chemical engineering, and practiced research science for several years. It is safe to say that “Experiment” is not a word she throws around lightly. In 2017, Holly was a guest on the This is Product Management podcast.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Why Simply “Allowing” Mistakes is a Dead-end for Agile Companies

Mind the Product

Managing culture can quickly become one of the most complex challenges for companies that seek to scale agile practices. If self-organization and continuous improvement aren’t already tricky enough in a team of 10 individuals, they represent a daunting challenge when teams grow to the hundreds (not mentioning companies of thousands of people). Scaling agile practices [1] in a company requires strong cultural foundations, as you build understanding and trust, between – and within – te

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TEI 202: How smart product leaders are leading transformation in their organization – with Kyle Nel

Product Innovation Educators

Using science fiction and storytelling to reshape company culture from the inside out. Product managers and leaders can have a dramatic influence on an organization. Our influence extends beyond the revenue generated by the products we help create. We have an uncommon perspective in organizations as our work requires significant cross-functional interactions and knowledge of other functions.

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How Superhuman Built an Engine to Find Product/Market Fit

First Round Review

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

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How can Cloud Players benefit from Technographics?

DemandMatrix

The cloud computing industry is not new, yet it is always in a state of flux owing to the range of offerings such as public versus private versus hybrid, and IaaS/PaaS/SaaS/NaaS/ FaaS. The industry is set to grow fast, about 17.3 percent in 2019 to a total of $206.2 billion, up from $175.8 billion in 2018 (Gartner). More growth will come from more services and more competition.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Want to Land Speaking Engagements? Here’s How

Pragmatic Marketing

Whether you’re just getting started as a speaker, or are looking to take your speaking career to the next level—whether you’re a paid speaker or an unpaid speaker (or both)—you need to understand the tricks of the speaking trade, and what you need to do to get off your chair and out onto the stage more frequently. Many people are unaware that the vast majority of speaking engagements are not paid engagements.

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It’s Time to Chart a Better Product Management Career

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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How an Innovation Factory Scales Innovation

ProductCraft

It’s a bit of a seductive thought that the grass is always greener on the other side. It’s human nature to think: “if only I had x, or y, then I could really succeed, really make a difference.” In several of my previous positions at design agencies, I remember how we’d find ourselves sitting around. The post How an Innovation Factory Scales Innovation appeared first on ProductCraft by Pendo.

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It’s time to monitor your competition using Technographics

DemandMatrix

Marketing is increasingly becoming more and more data-driven. This is old news. But this is also why Marketers are moving beyond traditional data sources such as social demographics and firmographics, and aligning more with other kinds or sources of data, in order to unlock deeper insights about their current and potential audience base.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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How to write Epics and User stories?—?Best practice.

The Product Coalition

Basic principles & guidelines with an example for product managers/product owners for writing an epic and user stories. Writing a good epic and user story is the most basic and the most important task at hand when you enter the role of Product Management. Hence I am going to get right to it and give you some real tips and examples of how to write epics and user stories?

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5 Hacks for Better Product Roadmap Presentations

ProductPlan

As product managers, the product roadmap is at the core of everything we do. It is a living document that sheds light on what’s happening today, tomorrow, and in the future. The product roadmap is a key point of reference to keep product strategy, business objectives, and execution aligned. When properly shared and evangelized across an organization, a product roadmap can unite, motivate, and align cross-departmental teams to achieve more.

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What Is An IoT Product Manager?

Daniel Elizalde IoT Blog

As the Internet of Things continues to grow, more and more companies are trying to leverage this technology and business trend to grow their business and impact their bottom line. Despite the vast opportunities the Internet of Things provides, many companies are struggling to build IoT products and manage all of their corresponding complications. There […].