article thumbnail

Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? While the previous section mentioned the importance of digital transformation, let’s dive deeper into the specific benefits enterprises can expect and showcase the urgency of embracing this change.

article thumbnail

Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Positioning Fails in Sales

Business of Software Conference

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

article thumbnail

Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. When it comes to product management roles in startups vs. large enterprises, there tend to be a few key differences. Product Management at a Startup .

article thumbnail

Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Meeting the needs of an enterprise buyer.

article thumbnail

Enterprise Feedback Management

ProductPlan

What is enterprise feedback management? Enterprise feedback management (EFM) describes the processes and software used to collect and manage customer feedback at an enterprise-level organization. The post Enterprise Feedback Management appeared first on.

article thumbnail

Breaking Into Enterprise Customers at Shopify

Business of Software Conference

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Positioning. Enterprise sales require enterprise sales people, or so the thinking goes. Sales Processes.