Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Google Analytics.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As I mentioned influencers are often an example of this, but so are niche newsletters, or or event marketing.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. It should be a great event — learn more and get your tickets today! This is one of the few events anywhere that is truly focused specifically on product management leaders and executives. This is shaping up to be a very busy spring!

Events 84

Events Product Research User Testing Customer Feedback 84

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Pivot…Pivot…Pivaat! February 28 – a day I remember well.

Events 88

Events Feedback Software Technical Review Systems Review 88

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 69

Analytic Tools Feedback Software Research Software Customer Communications 69

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. It should be a great event — learn more and get your tickets today! This is one of the few events anywhere that is truly focused specifically on product management leaders and executives. This is shaping up to be a very busy spring!

Events 60

Events Product Research User Testing Customer Feedback 60

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Userpilot

OCTOBER 15, 2021

There are seven types of product launch emails: product launch campaign, product launch email sequence, beta (early access) announcement email, new feature announcement email, pre-order announcement email, teaser email campaign, and event announcement email. Product launch campaign. Apple’s product launch.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

280 Group

NOVEMBER 15, 2021

Pre-order now through 11/25 for 20% savings and exclusive access to an online “meet the creators” event. If you’re a Digital Product Manager seeking essential, practical, and applicable expertise plus recognized accreditation from the Association of International Product Marketing & Management (AIPMM), this is the perfect course for you.

Product Management 295

Product Management Product Manager Customer Experience B2B 295

Product Talk

DECEMBER 13, 2023

Thomas had some hesitations about defining these “copy events” as an outcome because it felt like too much of a blunt-force object or a traction metric. Now Thomas had a few potential outcomes—clue captures and copy events. Now they’re using copy events as their desired outcome and clue captures as a health metric.

Data Visualization 248

Data Visualization Analytic Tools Reporting Tools Technical Review 248

Good Product Manager

MARCH 18, 2019

While you’re at it — if you have any colleagues in other functions (particularly marketing and sales) who are leveraging agile or involved in agile projects, please pass the survey along to them! Product Management Events This Spring. Thursday, March 28: Product School Webcast on Competitive Analysis.

Events 74

Events Agile Product Research Product Management 74

Good Product Manager

APRIL 28, 2019

My post on the SiriusDecisions blog — Minimum Viable Products: I Do Not Think They Mean What You Think They Mean – describes what distinguishes good MVPs from bad ones, and how product managers can structure MVPs appropriately to get better results. Product Management Events in the Next Two Weeks.

Events 74

Events Product Research Product Management Product Manager 74

Alchemer Mobile

SEPTEMBER 28, 2023

Now you can schedule workflows and listen to virtually any enterprise system quickly and easily, creating an always-on feedback system By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing In September, we released updates to the library of Alchemer Workflow Initiators.

Feedback Software 241

Feedback Software User Testing Customer Feedback Product Research 241

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mind the Product

FEBRUARY 2, 2024

ProductTank Wellington recently hosted an insightful event, "Launching Revolut in New Zealand: The Power of Product Localisation," featuring Georgia Grange, Head of NZ from Revolut.

Leadership 120

Leadership Events Product Marketing Marketing 120

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Good Product Manager

MARCH 18, 2019

While you’re at it — if you have any colleagues in other functions (particularly marketing and sales) who are leveraging agile or involved in agile projects, please pass the survey along to them! Product Management Events This Spring. Thursday, March 28: Product School Webcast on Competitive Analysis.

Events 60

Events Agile Product Research Product Management 60

The Product Coalition

AUGUST 2, 2018

Industry is organized by The Product Collective , an organization founded in 2014 to bring product managers together and build communities, especially outside of Silicon Valley. The event includes presentations by featured speakers as well as working sessions focused on achieving specific goals. See you there!

Events 60

Events B2B UX Workshop 60

Good Product Manager

FEBRUARY 9, 2020

Think of the best/worst marketing and sales leaders you ever worked with. I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. Upcoming Product Management Events this Spring.

Events 60

Events Leadership Marketing Product Management 60

Alchemer Mobile

DECEMBER 18, 2023

Build engaged, high-performing teams with the Workday and PeopleSoft Initiators The Alchemer Workflow Workday and PeopleSoft Initiators listen to key stages within the employee lifecycle, allowing you to automatically launch surveys based on events in your HR software.

Feedback Software 130

Feedback Software Reporting Tools Product Research User Testing 130

PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

Product Marketing 52

Product Marketing Marketing User Testing Product Research 52

Good Product Manager

FEBRUARY 9, 2020

Think of the best/worst marketing and sales leaders you ever worked with. I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. Upcoming Product Management Events this Spring.

Events 60

Events Leadership Marketing Product Management 60

Product Innovation Educators

MARCH 25, 2019

Learn how to cut through the noise and make human connections presenting new products. A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical.

Presentation 72

Presentation Events User Testing User Friction 72

Good Product Manager

MAY 25, 2017

Upcoming Events. Summer is shaping up to be a busy one for me, with lots of presentations and events already booked. June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like.

Research Software 60

Research Software Events Technology Product Management 60

Good Product Manager

APRIL 28, 2019

My post on the SiriusDecisions blog — Minimum Viable Products: I Do Not Think They Mean What You Think They Mean – describes what distinguishes good MVPs from bad ones, and how product managers can structure MVPs appropriately to get better results. Product Management Events in the Next Two Weeks.

Events 60

Events Product Research Product Management Product Manager 60

Good Product Manager

MAY 25, 2017

Upcoming Events. Summer is shaping up to be a busy one for me, with lots of presentations and events already booked. June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like.

Research Software 60

Research Software Events Technology Product Management 60

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Alchemer Mobile

NOVEMBER 28, 2023

Listen to events from CRM, marketing, HRIS, and project management software systems so you can collect feedback in context of your customer’s experience. This month we released six new initiators for ServiceNow, Jira, Oracle Cloud, Greenhouse, HubSpot, and Kustomer. You can view every available initiator here.

Reporting Tools 130

Reporting Tools Feedback Software Customer Satisfaction Product Research 130

Good Product Manager

MAY 25, 2017

Upcoming Events. Summer is shaping up to be a busy one for me, with lots of presentations and events already booked. June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like.

Research Software 60

Research Software Events Technology Product Management 60