The Secret PM Handbook

MAY 5, 2017

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. A big part of our job is finding these market problems, customer needs and desires. Market research. Finding and validating market problems is not a one-time thing. Product manager =?

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Intercom, Inc.

MARCH 3, 2021

We’ve recently unveiled a new “product decision framework” at Intercom, which will help us continue to scale along with our ambitions. Product decision-making framework from Intercom. Curious about this framework? Beyond the frustrations these issues generate, they ultimately result in reduced market impact.

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The Product Coalition

DECEMBER 13, 2021

The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.

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The Product Coalition

JANUARY 28, 2024

Now that you understand the three layers of value, next week I’ll share a simple framework that allows you to assess it and gain insight about your customers. Stay tuned.

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First Round Review

OCTOBER 27, 2020

Gusto's first marketer, Jaleh Rezaei, shares a six-step framework for how marketers can "get out of the basement" and start thinking speed-first.

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Mind the Product

JUNE 19, 2022

In this Sunday Rewind episode, we look back to when Manohar Sreekanth suggested a product development framework, designed to conceive a new product, develop it, and take it to market. [.] Read more » The post SUNDAY REWIND: A product development framework with a focus on problem solving appeared first on Mind the Product.

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BrainMates

FEBRUARY 6, 2024

The Product Zoom Levels Framework By ADRIENNE TAN Product people often have to switch between different horizons. Frustrations like these can be minimised if we have a framework to check what level we’re operating at to ensure we are aligned in our discussions with our executives, peers, teams and stakeholders.

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UX Planet

JANUARY 31, 2024

In this article, I want to share tips on creating the first version of a career progression framework that fits your team and company, and how to get the most out of it. A well-crafted career progression framework can become an essential tool to overcome a significant number of challenges of design leadership.

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Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Part of the role of a product manager is to discover and help build products that have a high market impact. The post The GIST Framework by Itamar Gilad appeared first on Mind the Product.

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Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. For example: How effective is our website? How effective is our content?

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The Product Coalition

FEBRUARY 8, 2022

Let’s see how we approach this topic with a simplified, four-step framework. There are plenty of frameworks and approaches to defining the value proposition. Job To Be Done framework is a proper technique here. A strong value proposition is a cornerstone of a product, so let’s do it right. Let’s see some of the most popular.

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Intercom, Inc.

DECEMBER 10, 2019

To fully understand what such a change in thinking requires, we’ve realized that it’s important to understand what we call the “product impact framework” – the steps of cause and effect that culminate in positive outcomes for the business. The Product Impact Framework felt like a natural progression from features to outcome.

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Dear Strategy

MARCH 15, 2023

The original idea was to have a blog post that went along with every podcast episode in the hopes that search engines, and perhaps even a few actual humans, might find that content and be drawn into my ever-expanding marketing funnel. Now what about the new framework? Cue evil laugh].

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Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

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The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

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First Round Review

OCTOBER 26, 2020

Former Gusto marketing leader Jaleh Rezaei shares a six-step framework for how marketers can "get out of the basement" and start thinking speed-first.

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Framework Marketing 101

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

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Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. The process is also necessary to maintain the product-market fit. How can you build one?

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The Product Coalition

JULY 17, 2022

If you’re looking to improve your team's work, a product management framework can be an excellent starting point. A framework is a set of guidelines or principles that can help guide your team’s decisions and provide a common understanding for all team members. Example of Applying DACI Framework 2. DACI What is it?

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Intercom, Inc.

JUNE 2, 2021

To avoid this outcome, we apply a simple three-part framework before we start exploring solutions. Our simple team alignment framework . Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? Investment . Innovation.

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The Product Coalition

JULY 8, 2022

By adopting the Jobs-to-be-done framework into your product development work, you and your team can enhance your problem-solving skills and address customer needs with confidence. The Jobs-to-be-done (JTBD) framework is a requirements definition activity that empowers startups and other businesses to build products customers truly want.

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The Secret PM Handbook

MAY 5, 2017

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. A big part of our job is finding these market problems, customer needs and desires. Market research. Finding and validating market problems is not a one-time thing. Product manager =?

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Mind the Product

NOVEMBER 13, 2022

This week’s Sunday Rewind takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares advice from his Lean Product Playbook on achieving product-market fit. Dan first runs through the five layers of his Product-Market Fit Pyramid framework. At the base of the pyramid is the target customer.

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The Product Coalition

MARCH 9, 2023

Therefore, the decision engine must be flexible and adaptable to ensure that the company’s product portfolio remains aligned with the organization’s goals and objectives, even as market conditions, customer needs, and resource availability evolve. New market penetration: Applicability of the product to new markets.

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The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. Markets need solutions. Spending unnecessary time on R&D could imply lost revenue or losing the market altogether. I will also do away with the notion of a “Product.”

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Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A product adoption framework is a set of tools, tactics, rules, metrics, and more – all aimed at helping improve your adoption rate.

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Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

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Mind the Product

JULY 30, 2021

In this ProductTank Dubai talk, Harpal Singh, Product Consultant and Interim CPO explains the elusive art and science of finding product/market fit (P/MF). He provides a framework for getting a clear understanding of P/MF and how to go about achieving it. Watch the video to see his key points in full or read on for [.]

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The Secret PM Handbook

AUGUST 4, 2017

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. And then we take the solutions to market. Breakthrough!

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airfocus

APRIL 21, 2023

Expanding in a new market is an exciting challenge, but it is not without its constraints. This article will help you prepare for expansion with the right strategies and frameworks.

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ProductPlan

FEBRUARY 7, 2023

After deciding to implement a new prioritization framework, many teams find themselves defaulting to certain bad habits. To achieve this, product teams need to implement the right prioritization frameworks. However, many teams find themselves using the wrong framework or following old, bad habits. Keep your backlog in order.

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Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

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The Product Coalition

APRIL 13, 2022

Applying the Framework 17-mile drive, California?—?Photo Let’s apply the FE²AR framework in this scenario (the numbers I state below are realistic but not actuals for obvious reasons): Fast The use of E-signature speeds up the process in three ways. The Four Towers?—? Fast , Accurate , Economic , and Reliable. Compliant? —?As

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Userpilot

FEBRUARY 9, 2022

Have a hard time choosing between product prioritization frameworks? Luckily, product prioritization frameworks exist for just that. Why use a product prioritization framework? Before diving into the frameworks, let’s explain why many of these frameworks exist in the first place. The MoSCow method.

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