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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. The Customer Outcome Framework The Customer Outcome Framework employs a top-down view of the customer, their highest-priority business outcomes, and the obstacles standing in the way of those outcomes.

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The Value Assessment Framework (Part 3)

The Product Coalition

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought.

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The Value Assessment Framework (Part 2)

The Product Coalition

Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Try including marketing, sales, customer success, and the CEO in the discussion.

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. But most products fail to do so.

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The Secret Product Management Framework

The Secret PM Handbook

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. A big part of our job is finding these market problems, customer needs and desires. Market research. Finding and validating market problems is not a one-time thing. Product manager =?

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Decision time: Our new product decision-making framework

Intercom, Inc.

We’ve recently unveiled a new “product decision framework” at Intercom, which will help us continue to scale along with our ambitions. Product decision-making framework from Intercom. Curious about this framework? Beyond the frustrations these issues generate, they ultimately result in reduced market impact.

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Unlock Product Growth

One that can help product and marketing teams understand what drives users to engage with your product, discover new audiences, test and iterate on new experiences, and quickly measure the impact of investments. Building a foundation for growth begins with the right analytics solution.

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Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Strengthening the relationship between customer feedback and product development may help businesses remain competitive in a global market that is becoming more difficult by the day. Feedback implementation frameworks that increase the precision and accuracy of the features being built. How to assess customer value.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.