Product Management 101 — Crash Course in Product Management (Introduction)

Vaibhav Gupta
Product Coalition
Published in
3 min readOct 19, 2017

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If you are visiting this page, there are chances you might be seeking an answer to one of the following questions –

  1. Having completed my formal education, how do I start my career in Product Management?
  2. Coming from a non-related industry, how do I break into Product Management?
  3. Being a Tech developer, how do I transition into a Product Manager role?
  4. I’m an entrepreneur; however, I lack any relevant experience to manage/scale my product. How do I learn the necessary traits of Product Management?
  5. I am an accidental Product Manager. How do I become a better Product Manager?

If any of the above questions is something that’s on top of your mind, then worry not!

I (LinkedIn profile) was in a very similar situation a few years ago, when I co-founded a Tech Startup and was managing the product. Or further, when I decided to move into a Product Management role in a larger corporate.

With little to no experience/knowledge about Product Management, I had to scavenge through a huge amount of scattered resources across the web and talk to countless Product Managers to understand the nuances of the domain.

However, what I felt was lacking everywhere was –

  • A structured approach to learning
  • Enough Hands-on or Live examples about the concept
  • No guidance on what resources I should refer

Throughout the course of time, I saw the problem resonating with so many people.

To close this knowledge gap, I thought it would be a good idea to develop a platform to provide resources for people looking to learn Product Management.

To start with, I wrote this handbook “Product Management 101”. It provides an easy & step-by-step guide that acts as a Crash Course for anyone (Beginner or Expert). You’ll find the detail of the chapters at the end of this article.

For more detailed coverage with real-life cases on Product, you can go through this video course:

Product Management A-Z — the most comprehensive & complete course you’ll find on Product Management. Resources are co-developed by real-world managers working at top tech companies (Google, Adobe, Paytm, Flipkart…).

The most comprehensive video course on Product Management developed by PMs @ Top Tech Firms

The course includes Mock Interview to help you practice answering Product Questions & Get detailed Feedback on what to improve. You would be interviewed by one of the Product Experts (contributors to Product Monk).

Alternatively, you can schedule your Mock Interview Here.

Anyone can easily go through this Free Product Management Training and aspire to become a PM.

Following are the links to the chapters (updated as I publish them) —

Chapter 1: What is Product Management

Chapter 2: Market Understanding & Finding Product-Market Fit

Chapter 3 : How to conduct User Research

Chapter 4: Developing User Personas & Journey Mapping

Chapter 5: Creating Unique Value Prop

Chapter 6: How to Define MVP

Chapter 7: Writing User Stories

Chapter 8: How to Test & Validate MVP

Chapter 9: Fundamentals of Design

Chapter 10: How to run Design Sprint

Chapter 11: What is Usability & Conducting Usability Testing

Chapter 12: How to develop a Product Roadmap

Chapter 13: PRD & Product Backlog

Chapter 14: Feature Prioritization Techniques

Chapter 15: Managing Product Development

Chapter 16: Product Metrics — What to measure

Chapter 17: Developing Product Growth Model

Originally published at ZapUpp (previously prodmonk.com)


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