Roman Pichler

MARCH 11, 2020

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time.

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280 Group

OCTOBER 4, 2023

For our next installment of our Women in Product Management Series, I interviewed Pinar Alpay , Chief Product & Marketing Officer at Signicat. Over time, my transformation role grew smaller and Product leadership role grew larger. They have to put themselves in the customer’s shoes, which is what I really love.

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280 Group

OCTOBER 29, 2022

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

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Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Product management leadership comes in two flavors. This is where persuasion skills are paramount to leadership.

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The Product Coalition

FEBRUARY 27, 2021

Marketing is measured by brand awareness and leads, and so on. Leadership. Sales are measured by the number of done deals (I was once that R&D leader tasked to explain to a customer that although the project sold was in PHP, we don’t have that capability…). These are just examples of the way various divisions get different goals.

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ProductPlan

NOVEMBER 17, 2021

At times, product professionals fail to realize the similarities and differences between thought leadership vs people leadership. Professionals may decide to pursue a leadership position to lead a team and guide them towards primary objectives and milestones. The Start of Thought Leadership. Product management is complex.

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Mironov Consulting

APRIL 1, 2024

I joined Susan Walsh on her More 2 Marketing podcast , where we had an hour-long conversation around: project funding vs. product funding MVPs (and why no one who works for me ever uses that acronym a second time) Chocolate cake as a way to describe lots of small requests How to talk to the C-suite (in the language of money) Reminder that maintenance (..)

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Intercom, Inc.

OCTOBER 26, 2020

In a wide-ranging conversation, Eoghan explored the complex nature of ambition, the role of self-doubt in creating our drive to succeed, and the crucial role of authenticity in leadership. What distinguishes good leadership from bad? Listen to the episode below, or if you’re short on time, here are some of Eoghan’s key insights.

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Roy Madden

FEBRUARY 16, 2023

Market Intelligence Keep up with CEO, CTO, CIO, CISO, CFO, and board member changes across millions of sources Are you afraid of missing out on crucial leadership changes? We’ve just released a new “ Leadership Changes ” AI Model that you can use to monitor C-suite changes. Feedly AI is here to help. START 30-DAY FREE TRIAL

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The Product Coalition

FEBRUARY 3, 2022

have proven that being customer-obsessed can both deliver great shareholder value and create a sustainable market advantage over time. Doing so requires asking 4 main questions: Do you have the right leadership? Do you have the right incentives for that leadership? Do You Have the Right Leadership?

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Product Innovation Educators

DECEMBER 4, 2023

How product managers can navigate leadership challenges Today we are talking about four leadership motions that enable increased organizational effectiveness and productivity and alleviate organizational friction, waste, and indecision. Sharing the four leadership motions with us is Janice Fraser. Measure outcomes.

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Lenny Rachitsky

APRIL 11, 2024

examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat. example: Verkada] Level four: Extreme product-market fit, where metrics are robust and the company has achieved significant milestones.

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Mind the Product

APRIL 5, 2019

Engineering-led”, or “Product-led”, or “Marketing-led”, or “Design-led”, all imply to some degree the importance of a discipline’s performance over and above the performance of the entire team. ” This requires a new style of leadership, that eschews power structures and authority. So embracing ambiguity and improvisation is key.

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Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

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Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

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The Product Coalition

FEBRUARY 5, 2021

As a result, I’ve come to value 5 different aspects of product leadership. Shift #1: A leader of leaders The two top things I’ve head people reply to the question “how do I move into Product Leadership?” Moving into product leadership moves you away from the day-to-day hands-on tools and into a primarily coaching role.

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280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . If we learned anything from the past two years, we learned to expect the unexpected.

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Product Culture

NOVEMBER 29, 2023

Sarah must work closely with engineering, design, support, services, sales, marketing, and even finance to set expectations on what will be in the roadmap going forward and what will not. This is product leadership. That’s not to say it will be easy. Do you have similar stories?

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The Product Coalition

DECEMBER 11, 2023

To survive and succeed, your product leadership must be sharper than ever. You need accurate marketing and sales efforts to create an end-to-end customer journey that ends in a purchase. But how would marketing and sales know what to work on? The World Health Organization just removed the travel warning for the area.

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Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Types of SaaS Growth.

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The Product Coalition

APRIL 23, 2023

One of the first things you should do in your new role is to take stock of the current state of the product and its market, which means getting to know your team, customers, and competitors and analyzing any available data on product performance and market trends.

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Ronke PM

MAY 6, 2023

Table of Contents What is thoughtful leadership? Why thoughtful leadership is important in product management Final thoughts Each day brings new opportunities to impact someone else’s life story. This possibility invigorates a spark every morning and motivates me to become an architect of thoughtful leadership.

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Alchemer Mobile

MARCH 13, 2024

Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.

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The Product Coalition

DECEMBER 7, 2020

Leadership without authority is product management 101. The third tool, that you are a master at given that you are a product leader, is leadership without authority. And to get the entire management team to willingly cooperate with the direction you are trying to take them in, leadership without authority is your skill to use.

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Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. What is product leadership? Product leadership aims to enable product-led growth. Let’s dive in!

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People-First Product Leadership

MARCH 24, 2024

His people-first leadership approach lives on through his son who recognized his father’s skills and ability to lead by example. Share People-First Product Leadership Cultivating a culture of authenticity One begins to wonder when the the culture deck is 100+ pages and/or the whisper network is strong.

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Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

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Mixpanel

MARCH 11, 2024

This isn’t your typical executive “thought leadership.” But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO.

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Ronke PM

APRIL 5, 2023

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

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Modus Create

MARCH 17, 2022

Executives across industries are reimagining leadership principles that thrive in an agile business environment — principles that don’t treat change as an anomaly but a culture. . What is Agile Leadership? 5 Principles of Agile Leadership. Here are five agile leadership principles that have served us well: 1.

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Intercom, Inc.

MAY 7, 2019

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. Download Intercom on Marketing. gigabytes per year.

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280 Group

FEBRUARY 23, 2021

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. Gaps refer to the difference between ever-increasing market and technology changes, and the skills employees need to keep pace with them.

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Gainsight

MARCH 8, 2023

Today, financial leadership is transforming once again. Gainsight CEO Nick Mehta champions a concept known as “ human-first leadership.” In recent months, I’ve realized that to overcome the challenges we now face, we need a new evolution in financial leadership: the rise of the human-first CFO. Look in the mirror.

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Modus Create

JUNE 23, 2021

There are two ways to talk about transformational leadership. . We can dive deep into the academic theory created by Bruce Avolio and Bernard Bass in 1991 and understand how it fits into the broader Full Range Leadership Model. . But first, let’s define transformational leadership. . What is Transformational Leadership?

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Modus Create

SEPTEMBER 14, 2021

In this post, I’ll discuss seven leadership principles inspired by the open-source community. For example, a software engineer can access the existing tasks of the marketing department, learn how Youtube videos are produced, and even make recommendations to improve. Open-source leadership doesn’t reinvent the wheel.

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Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

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People-First Product Leadership

JUNE 11, 2023

Be Curious Not Judgmental: In my course People-First Product Leadership , I do just that - I share how to put people on your team first. Then prioritize your ideas based on market research, customer input, and other data sources. ” Again this approach creates psychological safety. Now you bring them to life through a roadmap.

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