Product Management
Four Effective Strategies for B2B Product Managers
How to properly answer client problems
Working as a B2B Product Manager does have its own challenges. So far, and the most frequent, in my opinion, how B2B Product Manager creates a product that can be used by many clients and accommodate the specific needs of these clients.
Because for a Product Manager who focuses on the B2B business model, every time there is a request for a new feature, the Product Manager must rack his brain and decide whether the requested feature can be applied globally, in the sense that this feature can be used by many clients or this requirement is optional/configuration which in different clients may require different configurations or this feature is specific to the needs of that client only.
For this reason, a strategy is needed for the B2B Product Manager when there is a request for features from a client. This strategy is divided into four and can be used according to the needs of the time:
- Build Globally
- Configure
- Customize
- Hold and do it later
Build Globally
When there is a client’s request, I usually see if the requested feature can be implemented in some other client or only specific to that client by looking at how clients run their business. Then I will compare other clients, is there a similar process. If there is, then the client’s request can be made globally that can be used by many clients later.
The advantage is that creating this feature is only enough once, and later it can provide many benefits to many clients. And clients will also assume that we are listening to the feedback given to us. The Product Manager needs to pay attention to that if the validation is wrong with another client, then, later on, the features developed will be specific to one client only. So resources, time is wasted because we deliver features that don’t impact the client.
Configure
In the B2B business model, each client carries out a different business process, and the result is that it is difficult to make a product with one solution that fits…
