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Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason. That’s only a tiny sliver of your addressable market. Survey the Market. Join Sales Calls.

Market research is easy. Visit customers

Under10 Playbook

Market research is easy. Time to market: 10 minutes. This market research technique is what Luke Hohmann calls “The Apprentice,” in his book Innovation Games. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings. Go to conferences. Here's the key: Listen. Observe. Find out what is needed and build it. Do you

Productize Conference, Lisbon Oct 19,20,21

Spice Catalyst

Building Insanely Great Products Business Acceleration Business Development Courses Market Research Marketing Newsletter Dave Product Management Product Marketing Product PlanningI will be presenting a 1/2 day workshop [ ] The post Productize Conference, Lisbon Oct 19,20,21 appeared first on Spice Catalyst.

Apple’s Product Portfolio Management

Spice Catalyst

Business Acceleration Business Development Innovation Market Research Marketing Product Launch Product Life Cycle Framework Product Management Product Marketing Product Planning The Product Management Role apple Product Portfolio ManagementGood product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The Apple Watch announcement months before shipment might have been for competition blocking and image polishing reasons).

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics. continue reading].

The biggest challenge for product managers?

Mind the Product

Even before we finished bucketing the answers by theme, it was clear what the primary challenge on most product managers’ minds is: setting roadmap priorities without real market feedback. Across all respondents, 49% product managers said that their foremost challenge is being able to conduct proper market research to validate whether the market truly needs what they’re building.

The Challenge of Managing – and Communicating – Customer Insights

Mind the Product

Be they user researchers, data analysts, market researchers, or customer service agents, every team is fighting to legitimise their job role (and livelihood). The best way to manage the cacophony is to acknowledge the benefits of each team’s research in a weighted and measured manner. But usability is not the same as user research. Alter the Egos. apps).

Selection Criteria for Product Management Tools

PM Hardcore

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research. We have to take our solutions to market. Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. Roadmapping – how my solution will be shaped over time.

TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. My guest is Brian Ottum, a market research specialist with 30 years experience in new product development.

Product Management at General Assembly

Product Manager in Heels

Depending on where you are in the life-cycle of a product or feature, you could be doing market research, writing user stories or testing features before they head out into production. classes general assembly Product Management product/market fit roadmap teachingIt was the most rewarding 10-weeks of my life. Basics of Product Management What is a Product Manager?


Spice Catalyst

Entrepreneur Innovation Job Market Research Marketing Messaging Product Launch Product Life Cycle Framework Product Management Product Marketing Product PlanningFoundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success.

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

marketing acumen to promote the nascent consulting business. Smaller companies that have a roadmap and a strategic direction, but do not have any staff to work on the rest of a product management role: competitive analysis, market sizing, research on potential new, long-term opportunities, and messaging/positioning. When should a start-up hire its first product manager?

How to Win with Superior Decisions

Product Powers

Many of us are guilty of doing some interviews where friendly people tell us what we want to hear and calling it “market research.” Have you ever worked at a company where the CEO or some other executive changes the priorities every week? Where no one can get anything done because they are constantly switching gears? Or maybe you’ve been stuck on a project that seems like it will never end because there are always “just a few more things” needed for it to really take off. I certainly have and I’ll bet most of you have as well. on launch.

Interview: Advice for the Innovator’s Dilemma with Paul Young

bpma ProductHub

For more than a decade people, departments and entire companies (including his own) have asked Paul Young, currently Vice President of Products at Pragmatic Marketing , to deliver successful and continuously improving products. In response, he has given them processes to follow and skilled people to carry them out, which leads to market-responsive products and services.

TEI 073: The pulse of product management and 4 skills that match a 25% increase in pay – with Rebecca Kalogeris - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Rebecca is the Vice President of Marketing for Pragmatic Marketing. Prior to joining Pragmatic Marketing, Rebecca managed product management and marketing teams at a variety of software companies. I invited Rebecca to discuss the findings from Pragmatic Marketing’s 16th Annual Product Management and Marketing Survey. Pragmatic Marketing.

Structured Customer Visits

The Product Bistro

Yes, it is important to go on sales calls to important accounts, and to do well customer visits, discussing roadmaps, support issues, and the state of the market. Early in a product development process, after the initial marketing requirements are gelling, and you are looking to validate that you are capturing enough needs for the segments you are targeting. Structured Customer Visits are a valuable tool for the marketer or product manager. ” moments that come out of this research often drive lasting strategic course corrections long after they are complete.

The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Understanding the strengths of your offering, and how it relates to the segments of your market allows you to better guide your investment strategy. Future posts will discuss how to segment your markets, giving some tips to get started.

B2C 9

Structured Visits – Cross Functional Team

The Product Bistro

Even though structured customer visits are technically “ marketingresearch, for them to be valuable requires that many of the key groups in the organization are involved. Engineering – as the owners of the development effort, it is usually very helpful to have them participate so as to understand the needs that are being fulfilled, and to share ownership with marketing for the requirements. Marketing – of course, the marketing team needs to understand the needs of the customer, and to help craft product requirements to address those needs.

Customer Success – an important role

The Product Bistro

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. From the simple: an app on your smartphone to approve purchase requisitions, to the complex: integration of the CRM, the Marketing systems, and the ERP system to provide deep insight into the function and flow of business, and much more were realized every day. Thus, if a superior solution is brought to market, there is a very low threshold to switching. Business model shift.

Prioritizing Features; Three Questions About Product Management; SiriusDecisions 2015 Summit

Good Product Manager

Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development. What traits should one look for in a candidate while hiring for a product manager position in a b-to-b market? You can also see picks for other roles like product marketing.). Don’t Prioritize Features Based on Development Cost. link] #prodmgmt.

UX 8

SVPMA July Meeting – Steven Haines

The Product Bistro

An interesting role play, Steven lined up 6 victims willing participants, to represent the major functional groups in an organization, Product Management, Operations, Sales, Marketing, Customer Support, and Development, providing each of them a backstory to guide their motivation. Prior to the exercise, Steve talked about the whole product lifecycle, and what product management often gets too focused on (the “development” piece) and the parts that are often neglected, or downplayed (the up front market research and validation, and the post launch promotion and marketing).

What does a product manager do? Take 2.

Product Manager in Heels

product manager research strategy team usability user experienceAfter much discussion, I've decided to write another post about the role of product management.

Building Insanely Great Products

Product Bookshelf

To build great products, design the whole product, including the first experience, the subsequent customer journey, pricing, support, and go to market activities. Fradin races through a lot of concepts and briefly covers topics like pricing, go to market plans, and customer discovery. Building Insanely Great Products by David Fradin. But wait, there’s more!

Product Management Job Descriptions

Under10 Playbook

The most common format I see for successful teams is comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. It can be difficult if the product manager, product owner, and product marketing manager are in different departments with differing departmental goals. PRODUCT MARKETING MANAGER.

Positioning (and naming) in tiers

Under10 Playbook

We were really getting into it when the VP of Marketing interrupted the process to say, “We need to use the word ‘power’ in our messaging. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Market Research is Easy. Company [Amazon].

Take Charge Product Management

Product Bookshelf

Your company will rely on you to be the most knowledgeable about your product so never take your eye off the market and establish an objective framework to guide your decisions. ” He highlights the role of product manager as knowledge repository about the product, customer, and market. Take Charge Product Management by Greg Geracie. He does discuss Agile but not in depth.

Ten Years of How To Be a Good Product Manager

Good Product Manager

Here’s a few other things I’ve been working on: I’ll be in San Francisco this Friday, December 9 to present a keynote on “Sorting out Product Marketing and Product Management” at the Product Marketing Community conference. I wrote a post for the SiriusDecisions Marketplace blog on “Going Agile” In Marketing – How Is It Different? Being early to market is great, but if you really want your #product to succeed, focus on being BEST to market over being FIRST to market. Ten Year Anniversary! Nearly 850,000 sessions.

Are product managers too negative?

Under10 Playbook

” “No, we are focused on the market, not the requirements of a single customer.” Customer and market research provide you the facts that support your message. Product managers are hired to find and solve market problems. Help your company find a solution… using market facts to convey your message. The Emperor’s new clothes. A vain Emperor hires two swindlers who promise him the finest, best suit of clothes from a fabric invisible to anyone who is unfit for his position or "hopelessly stupid." Sound familiar? ” Really?

5 Steps to an Effective Product Development Strategy

Under10 Playbook

” Great ideas—which turn into great products—seek to fill a void that the target market has—and may not be not aware they have. Step 1: Get market feedback early and often. When you think you have a sellable idea, conducting market research is the first step in your product development strategy. Step 3: Refining and Market Testing.

A Faster Horse

Product Bookshelf

Ford market researchers identified a new demographic with “nothing to buy that they could afford.” They didn’t ask the market: “what do you want?” It’s always interesting to hear this (the lack of market validation). A Faster Horse follows the 2015 Mustang team from initial design to mass production. The beginning. . Constraints.