Trending Sources

Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. However, for smaller enterprise players, positioning and naming the portfolio of products is often the best approach, with the "products" really being more like features of the portfolio. Which will it be?

Positioning (and naming) in tiers

Under10 Playbook

In this case, it’s merely a naming convention; you would be unlikely to buy multiple products in the Kindle category. I was running a positioning exercise with a team of product managers and VPs. We were really getting into it when the VP of Marketing interrupted the process to say, “We need to use the word ‘power’ in our messaging. The president loves that word.”

Do your personas have names?

Under10 Playbook

"Names are the hooks we hang ideas on." But… should your personas have names? ” Some teams use character names from TVs and movies, like “Data” and “Scotty” and “Rachel.” ” Some even attempt to make the names generic enough to be gender-neutral—remember “Androgynous Pat” character from SNL back in the 90s? Names are important. I prefer personas (and products) have real names. After all, you named your kids, didn’t you Some companies use titles for their personas.

Should you change the product name?

Under10 Playbook

Names are the hooks we hang ideas on.—Al The old product name is out; we have a new, super-duper product name. Changing a project code name to a marketing brand name is nontrivial. That's why I always recommend that project names be offensive or embarrassing in some way so that developers don't fall in love with the project name. It's perhaps even harder to change names after an acquisition. I know they still have a Timberline User Group which refuses to change its name. Names matter. The research is in.

Yahoo to become Altaba

Under10 Playbook

The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking. I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

B2C 39

19 Product Managers You Must Follow

Under10 Playbook

I'm pleased to be named as one of the 19 Product Managers You Must Follow by Mark Silver at Spectechular. He writes: In order for you to be up to date with the product management community I’ve compiled a list of product managers I think you must follow. Who are they? Read more at 19 Product Managers You Must Follow

The Evolution of Modern Product Discovery

Product Talk

A number of people have asked me why I have a Portuguese name [Contextual Note: This event was in Lisbon, Portugal and Teresa Torres is a common Portuguese name.] My father is both of Spanish descent and Mexican descent, hence I say my name as /’ter-REE-suh tor-ress/, which is maybe the most American way to pronounce this name. Product management is evolving quickly.

User Story Reflections

Roman Pichler

As its name suggests, a user story describes how a user or customer uses the product–a digital product is captured from the perspective of the users. As their name says, the criteria want to communicate what needs to be in place so that the story can be considered as done and the corresponding functionality can be exposed to a user or customer. Users. Conversation. Simplicity.

Mentorship and expectations

bpma ProductHub

And let me tell you a story: Mentor was actually a person’s name. The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life. Directing your own life can be equally exciting and daunting thing to do. Oftentimes we may feel stuck and need a little push on the way. What exactly do mentors do.

Climbing the Product Management Career Ladder

bpma ProductHub

Product strategy managers, market segment managers, solution marketing managers, and portfolio managers, to name a few. Before you answer the question, consider the following: If you’re targeting investor-owned utilities, the name of the game is ultimately financial return to shareholders. Contributed by John Mansour. Before your mind wanders too far, let’s set the record straight.

March 24: One-Day Product Leaders Workshop

Mironov Consulting

Sharing leader-level experiences helps us recognize patterns across companies team and give names to apparently-unique issues. What: One-Day Product Leaders Workshop. When: Friday, March 24, 2017. Roundtable dinner on Thursday evening, March 23. Where: San Francisco (workshop and dinner locations TBD). Cost: $1275, includes dinner. Sign up here. and Prioritization Requires Strategy.

When I built products the stupid way

Street Smart Product Manager

In 2007, ProductRepair (name changed), a market leader in its industry, was facing some serious threats: A rapidly maturing business. New “digitally native” entrants with greatly enhanced data collection abilities. A 100% call center based customer service model, with an escalating cost per interaction. Service partners with increasingly divergent strategies. Legacy IT infrastructure that made […]. The post When I built products the stupid way appeared first on Street Smart Product Manager.

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

As its name suggests, majority vote means that most of the people required to decide agree with the proposed solution or idea. Decisions, Decisions. “Is Is everybody OK with changing the release goal for Q3?”, asks Julie, the product manager. After a few seconds of silence, Julie moves on to the next topic assuming that the stakeholders agree. Decision Rules. Consensus. Delegation.

Outside-In User Story Example

Tyner Blain

Instead of seeing 3 names, I saw two names and one phone number – not a good way to identify the participants. The app then checks the list of contacts on my phone – and for each matching phone number, replaces the phone number with the person’s name. I entered the person’s name, and the messaging app pre-populated the mobile phone number for me.

AI, Autonomy, and the Build Trap – Announcing our first three speakers for #mtpcon SF

Mind the Product

In January 2015 Nate was named the Chief Product Officer for Pluralsight, the largest providers of online technology learning, where he built a user centered product team, and in February 2016 Nate’s role expanded to Chief Experience Office to also oversee Development, Content, and Product Marketing. Aparna Chennapragada, Director of Product Management, Google. Get those tickets now!

UX 83

Training to be a Better Product Manager

Mind the Product

I remember very clearly meeting a Product Manager named Jim Lindstrom on my first day and asked to shadow him. 7 years ago, I started working at my first tech startup. I saw a bewildering but exciting range of tasks and responsibilities, I didn’t quite understand it, but I wanted to. As I suspect many others in my position did at the time, I had to cobble together what there was and make do.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

Gazzaniga named this tendency to rationalize our behavior even when we can’t possibly know the reason as the “left brain interpreter” and later studies have shown that we all have an active “left brain interpreter.”. I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.”

Merry Christmas – Take The Week Off!

The Accidental Product Manager

Here's Hoping That You Name Shows Up On The "Nice" List This Year! Loyal readers & subscribers, here’s hoping that this upcoming Christmas season week is a great week for you – I’m taking it off! – Dr. Jim Anderson. The post Merry Christmas – Take The Week Off! appeared first on The Accidental Product Manager

The Rise of Modern Product Discovery

Product Talk

They include A/B testing , usability testing, customer development interviews , participatory design, and field observations, to name a few. I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. Their efforts have helped to shape the ongoing conversation about the evolution of product discovery. ” – Tweet This. It’s still evolving.

A Product Manager’s Guide to Strong Team Communication

Mind the Product

You should be the first to want to link your name to a product, and the first one to want to show it to people. Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. Product management in this context can feel like chaos, the type of which can either be controlled or skidding along thin ice. Work on Your Eloquence.

The Future Was Already Here – Bringing the Donuts 05/24/2016

Ken Norton

An Indianapolis entrepreneur named Stanley Brown is enthusiastic about virtual reality. How fast does technology move? -. With the financial backing of some friends, he has opened the first retail store dedicated to VR, where visitors can test-drive the newest headsets and apps. As The New York Times writes: “We’re too early and we know it

Let’s Fire a Few of Our Customers

Mironov Consulting

If so, everyone knows these specific deals by name , and there’s already hand-wringing or frustration being voiced quietly in the hallways. As product managers, we worry about market results – not just successfully shipping stuff on time , but growing our product’s revenue, user base and engagement. More is better, and much more is much better. Up and to the right! Too Hot to Touch?

Perfecting the Stealth Launch

Under10 Playbook

Come up with a meaningless name for the product. Congratulations. You’ve perfected the stealth launch! Your product is in the market but no one knows it. Or perhaps you’ve done the “product roll-out”—you’ve rolled the product out the door and then slammed the door shut. Launch complete. The goal of a product launch is to create sales velocity.

Devolving From Good To Bad

svpg

But then you get some serious funding, or some board member strongly suggests that you need to bring on some “adult supervision,” or some experienced people from brand-name companies. Here’s the thing, the new people you hire are often from those large, brand-name companies that have stopped growing, are often companies that have long since lost their ability to innovate, and have been living off their brand for many years. Lots of people have written about the challenges of managing growth. Some believe that this is unavoidable. No real problem so far.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

1 Name changed to protect the innocent. A few years ago, I was working for a large company here in Austin. This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio. The product team I managed was responsible for the integration, product management, and transition. Then, everything went wrong.

Lewis Lin’s Favorite Books for PMs

Product Bookshelf

Lewis was named by CNN as one of the “top 10 job tweeters you should be following.” The product management interview process is intimidating because it tests your expertise and domain knowledge in many different areas. I asked Lewis C. Customer analytics. Executive communication. User and customer empathy. Product management process. Hooked: How to Build Habit-Forming Products.

Books 30

Taking Your Product Across Cultures by Lisa Long

Mind the Product

Names are also fraught with problems. Facebook for example has run into multiple problems trying to fit people into its naming conventions, says Long. Telling people they have to abide by your conventions for naming is offensive and it will stop them from using your application.” Here be dragons. Says Long: “Such are the vagaries of culture. Do your research. About the data.

Get Ready for MTP Engage Hamburg

Mind the Product

We want to live up to the name of our event and give various opportunities for attendees to engage. Photo courtesty of Moritz Königsbücher. Just 2 months until the first MTP Engage event will take place in Hamburg on April 28th! We are still putting final touches to the agenda and the side events, but we are excited to share some of the first details with you: The keynotes. Marco Börries.

Designing Invisible Products

Mind the Product

If and when you do decide to humanize your agent, you really have to try to make that work, by naming your agent, having them show empathy, and making them believably human. As we created our AI assistants – Amy & Andrew – to help people book meetings painlessly, we encountered quite a few product design challenges which were, quite frankly, completely novel. Wrapping Up.

Behind Every Great Product

svpg

Realize also that the Creative Suite is, as the name implies, a suite of integration applications – 15 major ones and many smaller utilities. Article: Behind Every Great Product. When I first decided to start The Silicon Valley Product Group, I had just left eBay and had some very strong opinions about what makes great product teams, and great product cultures, and while there were more than a few important thinkers and leaders on these topics, one area that I felt was under-represented was the role of product management. The title is not important; the work they do is. Fix it.".

More Awesome Speakers for #mtpcon SF 2017

Mind the Product

In January 2015 Nate was named the Chief Product Officer for Pluralsight, the largest providers of online technology learning, where he built a user centered product team, and in February 2016 Nate’s role expanded to Chief Experience Office to also oversee Development, Content, and Product Marketing. Josh Elman, Partner, Greylock. Janice Fraser, SVP, Bionic. Dave Wascha, CPO Photobox.

Five Essential Steps for Getting into IoT Product Management

Mind the Product

As the name implies, product companies are building IoT products to sell to other companies or to consumers. Services companies have a wide range of services that span the whole lifecycle of IoT products including strategy consulting, development outsourcing, deployment, field services, and asset management, to name a few. What skills do you need? These layers are: Device hardware.

Moving from Solutions to Problems

Folding Burritos

It is an important part of the induction process into the Toyota Production System, namely their problem-solving training. People from all over the company come to you with feature requests and ideas. From minor things like UI tweaks to major ones like a new Search feature. Once this happens, expectations are set. “My My feature got into the product,” they think. It seems pretty cool.

TEI 099: Speaking with confidence and gravitas – with Caroline Goyder - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

She has been named one of Britain’s top coaches. She has been named one of Britain’s top coaches. Have you ever wondered why some people earn attention and respect when they speak and others don’t? According to my guest, the secret to their success can be summed up in one word: gravitas. And that is exactly a capability product managers and innovators need. It is a Roman virtue.

Design Languages

Product Bookshelf

Rationalism gets its name from the geometric lines which govern its shapes. Design languages began with the industrial revolution as a response to the emergence of machine culture and mass production as it encountered traditional artisan aesthetics. These base languages evolved into a set of aesthetics that are expressed today among various design languages. The origin of design languages.

Books 17

Why You Are Probably Interviewing the Wrong People (And How to Fix It)

Product Talk

By the way, now that this has turned into an ongoing research process, it’s not too late to add your name to the list. Last Wednesday I put out this call to product managers to participate in a research study about the life of a product manager. I am overwhelmed by the response. In the first 48 hours, I have 90 responses. I was initially thinking that I would interview 9–12 people.

Progress, Not Products

Product Bookshelf

A purpose brand is the first name that comes to mind when a person has that job to be done–they immediately associate the job with the brand because the brand is so congruent with their needs and the entire experience has been designed around the fulfillment of the job. Jobs provide the causal factor to explain why customers choose one product over another. Finding jobs.

Organizing a Large Product Backlog

Folding Burritos

Every idea, request, bug, maintenance chore, user story, you name it — gets included. Trying to organize a large product backlog is a tough thing to do. As times goes by, and the product grows, what was once a simple list of prioritized items gets unwieldy. Working from a huge list makes it very difficult to navigate and very easy to get “lost” in it. Duplication abounds. Keeping it Lean.

How coaching creates great leaders

Lead on Purpose

When I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era. His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor vision

How coaching creates great leaders

Lead on Purpose

When I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era. His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor vision