article thumbnail

Product-Led Growth Is a Misleading Name

The Product Coalition

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. It’s a great model but the name is quite misleading. PLG under the hood.

Naming 135
article thumbnail

How to Create Restaurant Branding Strategies

The Product Coalition

The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works.

Branding 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Intercom named a Strong Performer in Forrester’s 2022 Conversation Automation Solutions New Wave™

Intercom, Inc.

That’s why we are so proud to announce we have been named a “Strong Performer” in The Forrester New Wave™: Conversation Automation Solutions Q3 2022. Strategy: Roadmap , how strong the company’s ability to define specific time frames, milestones, and benchmarks in its strategy.

article thumbnail

TEI 305: Become a product naming champ – with Alexandra Watkins

Product Innovation Educators

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . You can be a great brainstorming resource to help Marketing or a naming consulting. .

Naming 116
article thumbnail

Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

Lean A3, PDSA (Plan-Do-Study-Act) and the Build-Measure-Learn or Think-Make-Check loop (to name a few loops) are all learning models informed by the notion that experimentation is the fastest (and most proven) route to product-market fit and achieving sustainable organic growth.

article thumbnail

Advanced Mobile App Marketing Strategies to Improve App Store Optimization (ASO)

Alchemer Mobile

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. Make use of this and test new strategies. App store optimization goals. Increase click-through rate. Description.

article thumbnail

From Product Management Back to Strategy

The Product Coalition

Product management is the name of the profession and also a description of what some levels do. As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution.

Strategy 143