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Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses. The post Importance of Product Positioning appeared first on Spice Catalyst. See: Product Management and Product Marketing Training?

The Relationship Between Positivity and Productivity (And How to Make It Work for You)

Lead on Purpose

Fear that you will miss … Continue reading → Purpose Trust Communication creativity positivity productivityGuest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear.

Positioning, messaging, and ownership

Under10 Playbook

Who defines product positioning? Product managers are responsible for the features of the product and its positioning in the marketplace. Product Management defines the positioning and Marcom delivers the positioning. Fundamentally, the product manager should evaluate promotional materials based strictly on their support of the positioning. Here's a crazy idea.

Positioning with formulas

Under10 Playbook

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.— Finally it hit me: “Are you trying to figure out my positioning?” Then we’ll take what we’ve learned to craft your product positioning.” ” Upgrade positioning.

Positioning (and naming) in tiers

Under10 Playbook

I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. The first rule of positioning is to focus not on what you can do but focus on what you can do for your customers, using their language.

Product Demos: Selling Value in Spite of Product Deficiencies

High Octane Product Management

Blog Positioning & Sales EnablementSales revenue would come easier if your products had every capability that prospects thought they needed during the buying cycle. Unfortunately, it will never be reality. Your products will always be deficient in someone’s opinion. Don’t sweat it. Here’s how to respond to product deficiencies while still selling value. When a prospect asks for a feature you don’t have, respond as follows: “We don’t have a feature by that name, but tell me what you’re trying to accomplish and I’ll show you know how our product handles it.” .

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Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Tip #5: Be Positive. But I recommend that no matter how challenging things are, you should look for the positives, the healthy traits in people (without ignoring unhealthy habits and wrong behaviour). Developing a positive attitude will increase your wellbeing and make you an even more likeable person. A great way to foster a positive attitude is to cultivate gratefulness.

What’s Different about Managing SaaS Products?

On Product Management

As customers adopt Software as a Service (SaaS) in record numbers, those software providers that effectively leverage SaaS’ unique advantages will move into industry-leading positions. By Felicia Anderson SaaS provides a treasure trove of new user insights. Companies that fail to do so will lose competitive ground. Here are 3 areas that every SaaS product […]. Guest Blogger Intuit Metrics Product Management SaaS/Cloud Strategy User Experience

7 Ways Product Managers Can Counter Experience Bias


Even if it’s an entry-level position, you must have done something beforehand to merit a company handing the fate of a feature or product over to you. No one comes to a product management job as a blank slate. Source. Product Management

The Evolution of Modern Product Discovery

Product Talk

And the other side of it is the really positive, appreciative inquiry question, which is, for my customers who are engaging today, why are they doing it? Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. into context and help product teams know what to use when.

4 Traits of Successful Product Leaders


But within their own company, product leaders must deliver similar plans to their colleagues if they want to establish and maintain their position of leadership. “To Persuade others that having a strong product team is a net positive for the company.”. Product managers may or may not be the “CEOs of product,” but how do you boss around a bunch of CEOs? Who are product leaders, anyway?

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly. As the person who trains the salesforce on product and competitive positioning, product marketing has to deliver presentations to the salesforce in the same inspirational manner they want salespeople to deliver them to customers. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. Don’t sweat it.

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Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

But to the grandmasters, they were able to understand what moves led to this position and were able to cycle through next moves and their potential outcomes. I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it. But that’s going to take time and I want you to have it today. Let’s get on with it.

Selection Criteria for Product Management Tools

PM Hardcore

Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals.

Should Product Owners be Servant-Leaders?

Roman Pichler

Recall that we all have healthy and unhealthy traits and remind yourself of the individual’s positive qualities. What Is Servant-Leadership? Servant-leadership means that “one wants to serve, to serve first. Then conscious choice brings one to aspire to lead,” writes Robert Greenleaf , the creator of the servant-leadership model. Servant-leaders want to “make sure that other people’s highest priority needs are being served” so that they “become healthier, wiser, freer, more autonomous.”. Sounds crazy? How Can Servant-Leadership Benefit Product Owners? Why do we want to lead others?

Product Management for Dummies

Product Bookshelf

” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. Positioning and Market segments. Positioning, messaging, and segmentation is often taken for granted and glossed over. Each archetype is described and ranked by positive and negative effects on team performance.

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The Simple Guide to Product Management

bpma ProductHub

It also helps product managers think critically about the future of their product, whether it addresses a market need and how to position it as industries change. Contributed by Cynthia Andre. In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5. Other jobs on the list included Data Scientist, Tax Manager and HR Manager.

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

When applied correctly, it also sends a positive signal to the appointed decision makers: it shows that you trust them and value their expertise. Decisions, Decisions. “Is Is everybody OK with changing the release goal for Q3?”, asks Julie, the product manager. After a few seconds of silence, Julie moves on to the next topic assuming that the stakeholders agree. Decision Rules. Consensus.

How to Start a Career in Behavioral Design

Nir Eyal

Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar. My first job out of college […]. The post How to Start a Career in Behavioral Design appeared first on Nir and Far. Behavior Design In Action Behavior design behavioral design career

Interview: A Chat with BPMA Mentor and Edx CTO, Mark Haseltine

bpma ProductHub

Product managers dealt heavily with pricing, positioning and communications. Last fall, I had the opportunity to begin a six month mentorship program through the BPMA. Being paired with my mentor Mark Haseltine, CTO at Edx, was a unique and valuable experience. I recently had a chance to sit down with Mark and discuss the product ecosystem and Boston tech scene as a whole. Mark holds a B.S.

Getting Developers’ Buy-In on Build versus Buy

Mironov Consulting

Restating the above in a positive way, we get the ongoing stream of improvements that our vendor is building for thousands of existing customers. (“Look: they have reporting APIs and opened-email statistics. In practice, these decisions sneak up on us after a lot of work has been done. be replaced by standard, fully available commercial products. How About An Example? And so it goes.

Story: Career Advice and Growing in Product Management

bpma ProductHub

The moral of the story is to be patient early in your career and listen to those that have been in your position before. The founders of the Boston Women in Product share their story of how they started in product management, some of the challenges they faced and how mentors helped them navigate through these experiences. Cait Porte , Vice President of Product Management, Zmags.

9 tips from TED speakers on successful product management

Mind the Product

Sinek posits that what makes a company a cut above the rest is that it builds its business from the core out to the outer layer. Frugal innovation pushes you to perceive limitations positively, treating them as opportunities rather than obstacles to overcome. Being a product manager is not easy. a Team Leader. link]. Lead Through Inspiration. link]. Know Your Product by Heart. link].

Why Your Product Must Stand for Something

Mind the Product

As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them. Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. In the face of disagreement, people tend to feel even more passionately about their preferences. SAP does not.

Climbing the Product Management Career Ladder

bpma ProductHub

The definition of “strategic” is about results: delivering solutions that have strategic value to the customer, which in turn delivers strategic value to your organization in the form of growth, profitability and competitive position. Contributed by John Mansour. Before your mind wanders too far, let’s set the record straight. Tactical – The Surrogate User/Job Expert. Here’s the deal.

A Product Manager’s Guide to Strong Team Communication

Mind the Product

Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. With the abundance of requests and decisions that your position demands, your schedule can easily look like a papier-maché model of Quasimodo’s head. Learn the ins and Especially the Outs First. Routine is a Good Thing. Time is a fleeting resource.

Product Management Memory Lane with Alyssa Dver

bpma ProductHub

Today, he is focused on growing revenue and building web products that have a positive impact on this world. Contributed by Saikrishna Chavali. Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence. Product Management was still figuring out if it’s a necessary discipline in software companies. Represented” and “Ms. “Ms.

The Universal Product Management Framework: 3 Questions and an Org Chart

High Octane Product Management

Product Management Playbook Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales EnablementWealth made simple: news and articles from IRC Wealth. There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Why is that important?

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

Based on the popularity of New Year’s resolutions she posited what she called her “Fresh Start” theory. From a collection of facts—the behavior of many people—she posited a theory—that people are more likely to set goals at the New Year because they consider it a fresh start. She posited and supported a much more general case—her “Fresh Start” theory. We should know better.

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

High Octane Product Management

Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Remember, it has to sound different and mean something different than the competition’s positioning. Blog Portfolio Strategy & Product Planning Positioning & Sales EnablementAs the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter. Differentiation and innovation are your two best options! Differentiation. Innovation.

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Scaling Lean Principles by Jeff Gothelf

Mind the Product

For lean and agile thinking to work we need to have a humble mindset… we work in software, which is complex and unpredictable, and it requires the organization from the top down to embrace a position of humility.”. Coach, lean advocate and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon. Experiment Or Die. In bigger companies this all changes.

On Being a Pragmatic Marketing Instructor

Product Beautiful

Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position. This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products. Prior to Dell, I worked for Cisco, a company Cisco had acquired called NetSolve, and a startup called NetStreams, amongst others.

Product Training for Sales – More Buyer, Less Product!

High Octane Product Management

And yet, they’re still challenged to articulate key value points that hook a prospect and position your products in a manner that’s compelling. Chances are your salespeople will hear several of the scenarios you’ve covered during the training and can position your solutions appropriately. Laminate and distribute during training for a quick positioning reference card. Contact us about our Positioning & Sales Enablement Courses that make it easy for your salespeople to sell differentiating value. Blog Positioning & Sales Enablement

What is the ROI of Design? – Nate Clinton (ProductTank San Francisco)

Mind the Product

Before Cooper, Nate has held product and design leadership positions at StarMine, Thomson Reuters, and BuildZoom. Nate Clinton works as the Managing Director for Cooper in their San Francisco studio. As a consultancy Cooper leads initiatives in content creation, business development, and creative leadership. Though he’s opened to suggestions!) Informed v.s. Ignorant Design.

Product Owner Manager – Alone Together

Tyner Blain

The product manager is bringing in the perspectives of competitive positioning, additional stakeholders and ecosystems, organizational capabilities, etc., The way I positioned these two roles was to acknowledge two “truths.” Product owners and product managers. Two roles, often done by one person. Product Management Overlaps. and folding user goals into the bigger picture.

Finding Flow in Your Product Management Career

Mind the Product

At that time in London – we’re talking 2011/2012 – it was, dare I say, a bold step to leave a full-time, good product position to go freelance. The study concluded that “the most positive experiences in people’s lives seem to come more frequently from work than from leisure.”. Apparently the obligatory nature of work masks the positive experiences it engenders.”.

Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon

High Octane Product Management

If you need to transform your technical product speak into conversational buyer speak, contact Proficientz and learn how our Product Positioning Courses can help you generate more revenue from existing products and services. Blog Positioning & Sales EnablementIt’s a common practice in all product companies to use marketing buzzwords and catchphrases in sales and marketing materials and in conversations with peers and colleagues. Are buzzwords bad? It all depends on who you’re talking to and what you’re trying to accomplish. Buzzwords vs. Plain Simple English.

Training to be a Better Product Manager

Mind the Product

As I suspect many others in my position did at the time, I had to cobble together what there was and make do. 7 years ago, I started working at my first tech startup. I remember very clearly meeting a Product Manager named Jim Lindstrom on my first day and asked to shadow him. Little did I know that I was at the right time, but wrong place for a one stop shop on all things product.

Win-Loss Analysis: It’s Rarely the Product

High Octane Product Management

In The Trenches Positioning & Sales EnablementHow much time should we spend on win-loss analysis? There’s an age old adage that people buy from people, and it’s no different in B2B. So when you win it’s largely because of your salesperson. Ditto when you lose! Product deficiencies are just the most convenient excuse. When asked about a win, customers will readily admit they bought because they felt more comfortable dealing with your organization than the competition. Read, “I connected with your salespeople better.”. The opposite is true when you lose. Submit Your Question.

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How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

But I also know that I am unlikely to create the right product if the responses are always positive. Minimum Viable Product #1. Writing a book is a complex and at times challenging endeavour: it took me over two years to write and publish my latest book. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. Learn More.