Roman Pichler
NOVEMBER 1, 2022
1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. 2 Roadmap Goals are Features in Disguise.
Product Management University
OCTOBER 16, 2023
Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It sounds strategic.
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Product Talk
OCTOBER 4, 2023
Question: How do you respond to requests for date-based roadmaps? To provide a bit more context, one CDH community member was being drawn into theoretical debates about date-based roadmaps. First, I’d like to address some of the shortcomings of date-based roadmaps. At best, creating a date-based roadmap is a waste of time.
280 Group
SEPTEMBER 16, 2021
PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.
Alchemer Mobile
DECEMBER 8, 2020
This year has been a powerful change agent in many positive ways, but we all know what never-ending change can lead to: BURNOUT. And your product roadmap is likely bearing the load. Do you think your product roadmap is running on fumes from too much change, or decaying from not enough focus? Consumers are overwhelmed.
The Product Coalition
JANUARY 16, 2024
Golden rules for roadmap management. Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. It was something that happened over time, a term I’ve coined ‘roadmap drift’. It was something that happened over time, a term I’ve coined ‘roadmap drift’.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
When was the last time you trusted a roadmap to show you where the product could go and how the teams might get there? Because most roadmaps are at least five years long, teams are frequently unable to see the next set of essential features. Can your customers rely on your roadmaps to find out when new features will be released?
Speaker: Christian Bonilla, VP of Product Management at UserTesting
He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day. How to position your vision as an umbrella for the product strategy.
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