What Makes a Unicorn Product Manager?
The Product Management space is absolutely blowing up in 2020 and 2021 with 32% growth in a 2 year period.
This is from a colliding of two worlds — from the people bucking the traditional 9–5 salary jobs to embrace the “two dudes in a garage” startup culture; which is extremely product, service, and customer obsessed. To the legacy or “heritage” companies that are feeling the pain of their products not keeping up — usually due to the project/consulting mindset to “do whatever it takes” at a customer-by-customer basis, building bespoke products, and servicing big whales.
All of this is in addition to the tech giants expanding their PM presence.
Because of this, Product Management is in the top 5 roles that are flourishing in 2020/2021.
For the past few years I have been sharing advice learned during my 9 years as a PM at companies big and small — sharing advice at meetups, speaking as a guest instructor at universities and learning orgs, and mentoring 1:1, and I will answer the most asked question… “So what do PM’s even do?”.
In this blog, we’ll take a deep dive into the role, what skills you’ll need, and what makes you a standout unicorn PM.
