ONE THING on Product Strategy Alignment

One of my early product jobs was at a startup with money and the CEO's exciting vision. We also had Shiny Object Syndrome, with a million ideas and tactics for how to bring the vision into practice. That's where a smart product person's strategy comes in: narrowing focus to a few key things we can do well, and getting alignment from all the stakeholders. I think about the order of things as follows:

Product vision
Customer problems
Business outcomes
+ Good discussion
____________________ 
= Aligned strategy

I gave a talk at Leading the Product on Developing and Communicating Strategy. Do you agree? Discuss.
 
Events
Online in your time zone. 

  • Product Roadmaps Masterclass, the Sequel. August Masterclass has sold out, so a new session has opened. APAC September 8-11 Tuesday-Friday daytime (Americas September 7-10 Monday-Thursday evening) 

  • Early Bird Discount ends this week! OKRs for Product Teams Workshop: Gain first-hand experience creating and using OKRs throughout a simulated quarter-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations. Europe, Africa, Americas September 21-24 daytime