Product Management University

FEBRUARY 16, 2017

If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. If you’re in sales , there’s a 1:1 correlation between your win rate and your ability to get the answers to these questions. Related Articles.

Framework 100

Framework Product Management Product Manager Sales Training 100

Johanna Rothman

MARCH 22, 2023

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. Here's her first draft: Given our progress, we expect we are in the last quarter of the Nova program and will meet our projected final release date. Thank you so much for your efforts to date.

Data Visualization 88

Data Visualization Workshop Demo Sales Training 88

Gainsight

AUGUST 31, 2022

Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. It’s important that both teams are aligned in terms of the conversations and outcomes they are discussing with customers.

Data Visualization 52

Data Visualization Sales Training Customer Experience Construction 52

Mind the Product

SEPTEMBER 1, 2017

Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Frankly, selling pet food to adoring pet owners isn’t exactly a hard sell. Janna Bastow. Ask questions.

Data Visualization 139

Data Visualization Product Management Product Manager Weak Development Team 139

Pragmatic Marketing

DECEMBER 20, 2019

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Guy

JUNE 15, 2017

Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Hold a recurring meeting once per month that gets you in front of a cross-departmental audience. Create slides to walk the audience through: What’s been happening with the product (e.g., recap the last release, usage data).

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

Product Innovation Educators

JANUARY 10, 2022

Logistics: How does the solution get to customers (support, sales, training customers, professional services)? Capabilities: What is our special sauce that powers the solution (technology, IP, infrastructure, partnerships)? Derive your strategy directly from your vision to avoid breaking the chain and avoid product disease. [22:13]

User Testing 90

User Testing Product Management Product Manager Vision 90

The Accidental Product Manager

MARCH 11, 2019

However, one of those weeks was filled with sales training for a batch of new sales people that had just been brought on. I spent my time during the other two weeks visiting with developers, business analysis, sales people, etc. I actually worked for this company for a total of three weeks.

Product Management 99

Product Management Product Manager Weak Development Team Management 99

Pragmatic Marketing

AUGUST 20, 2019

What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective. Bob Kelly, chairman of the SMA, said the association’s research identified five specific areas of focus correlated with high levels of improved training effectiveness and higher sales performance.

Data Visualization 14

Data Visualization User Testing Product Research Reporting Tools 14

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 74

Customer Experience User Testing Management Management 74

Amplitude

MARCH 11, 2020

You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. You can align on direction. You can sell to the future of where the product is headed. You can provide confidence to current customers that their expressed needs are prioritized.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

ProductPlan

FEBRUARY 15, 2022

Own special projects including the creation of product documentation, creation of sales training tools, writing product requirement documents. Create and maintain centralized repositories of competitive intelligence, customer feedback, and market segment use cases.

Data Visualization 97

Data Visualization Reporting Tools Analytic Tools Research Software 97

Userpilot

SEPTEMBER 2, 2022

Brainshark is a sales training and readiness platform that trains client-facing teams on how to perform better. Specializes in sales and marketing. They’re all billed by the number of learners you have. Essentials – $1/learner per month. Premium -$1.50/learner learner per month. Business – $1.97/learner

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Software Review 98

B2B Product Management

DECEMBER 6, 2016

You work with Marketing to define the customer profile, you work with business development to do sales training and enablement. You identify the target market, the market size, you build out the initial vision of the product. You define the pricing of the product. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Pragmatic Marketing

AUGUST 3, 2018

Speaking of finding oneself smack in the middle, as more people in each company become involved in the joint efforts, in marketing, sales, training, development, rollout, and support, it becomes like gatherings involving two families with distinctly different ways of being and doing. Clash of the In-Laws. Tensions are inevitable.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

Speaking of finding oneself smack in the middle, as more people in each company become involved in the joint efforts, in marketing, sales, training, development, rollout, and support, it becomes like gatherings involving two families with distinctly different ways of being and doing. Clash of the In-Laws. Tensions are inevitable.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

Speaking of finding oneself smack in the middle, as more people in each company become involved in the joint efforts, in marketing, sales, training, development, rollout, and support, it becomes like gatherings involving two families with distinctly different ways of being and doing. Clash of the In-Laws. Tensions are inevitable.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Gainsight

DECEMBER 23, 2019

Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. So that’s kind of number one. That’s a big, big trend. The second trend is what we call “Operationalizing Outcomes.”

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Product Management University

AUGUST 5, 2019

Sales Training. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

SEPTEMBER 10, 2018

For a long time, many companies had only one way to capture visitors to their website: contact forms. Lengthy lead forms became the lifeblood of modern customer acquisition. But more and more businesses are starting to ask, why do we make people fill out forms just to talk to us?

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

Mironov Consulting

JULY 27, 2023

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Product Management University

FEBRUARY 25, 2020

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

APRIL 14, 2023

Your fresh sales hires should be given enough sales training to gather insights from users who have had enough time to experience the product. Ask for feedback User feedback is another valuable source of data. In-app surveys , online reviews, support ticket ratings, and social media polls are all great ways to gather feedback.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Intercom, Inc.

APRIL 4, 2019

The company was also getting pulled upmarket. You land Shopify as a Series A company and next thing you know, they’ve had a very successful IPO, and you now have this massive public company on your platform.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Business of Software Conference

NOVEMBER 30, 2020

What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. And you’ve got a head of sales enablement. So the whole thing gets better over time. That’s the value they deliver. So you’re actively hiring a lot of reps.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JANUARY 16, 2019

Gone is the time when two days of features and benefits, a half day of CRM training and then a few hours of “ghosting the top rep,” (which turned into b t because they rarely ever got on live calls) are acceptable. In fact, if this is your sales training, just quit now.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

ProductPlan

NOVEMBER 19, 2021

Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc. Presenting your proposed product strategy to relevant stakeholders, including your executive staff. Identifying and gaining consensus around the metrics your team will use to gauge product success.

Research Software 53

Research Software Analytic Tools Systems Review Development Team Review 53

Intercom, Inc.

JUNE 3, 2021

Then there’s also X as in you want to do sales training, you need to make sure that everyone’s up to speed on the opportunity. If X is big enough, are there ancillary asks that follow headcount, such as HR or recruiting or whatever? At some point, you need to add incrementally. That’s the X.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. . #5 – Prioritization skills. Most common interview questions for a product marketing manager role.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

The Product Coalition

FEBRUARY 26, 2022

Better sales training also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is. They will still come to product managers directly with feedback, and again, the more pressure or worse the product-market fit, the more interactions you’ll have.

User Testing 182

User Testing Weak Development Team Customer Experience Customer Feedback 182

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. . #5 – Prioritization skills. Most common interview questions for a product marketing manager role.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. . #5 – Prioritization skills. Most common interview questions for a product marketing manager role.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. . #5 – Prioritization skills. Most common interview questions for a product marketing manager role.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40