The Rollaboard suitcase and the Paradox of Specificity

Lisa Jewell
Product Coalition
Published in
9 min readJan 28, 2019

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Photo by yousef alfuhigi on Unsplash

The Rollaboard suitcase was invented just over 30 years ago by a highly resourceful American pilot called Robert Plath.

It was designed with just a tiny audience in mind — airline cabin crew — and was inspired by Plath’s own experience of spending a lot of time moving around airplanes and airport terminals.

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