Trending Sources

Designing Pricing Strategies: Don’t Ask – Experiment!

Mind the Product

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. How to Determine Pricing Strategies. The post Designing Pricing Strategies: Don’t Ask – Experiment!

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. We […]. Product Management

How mobile is your strategy?

Under10 Playbook

If you're not mobile already, you're overdue for declaring a mobile strategy for your product. That's why we built mobile into our strategy for both website and product from day one. What's your mobile strategy Do you have stats for your customer environments? (If If you don't, your marketing team does.). Get these stats from your website today.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. Share your strategy with external stakeholders (including customers). Successful product managers keep the roadmapping strategy high-level.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. The Strategy Canvas above ranks the first iPhone against its rivals, including the Nokia N95 and the BlackBerry Curve. Use the Strategy Canvas not only for brand-new products.

Launching Complex Products in International Markets

Mind the Product

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. Christian and Kana’s insightful outline is your first step to creating a research, strategy and delivery structure. What is your commercialisation strategy? Step 1: Do your research.

Three Superpowers of a Product Manager

Mind the Product

Strategy Paper. In a strategy paper you lay out why a certain topic is important to the company. The paper should cover a larger initiative which can then be broken down into separate experiments and features in order to execute the strategy laid out in the paper. Strategy and Actions – This describes the strategy and the actions you plan to take to execute it.

Outcome-Driven Innovation for Product Managers

Mind the Product

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. Unmet needs drive strategy and growth. ProductTank San Francisco Video # goals Growth Innovation jobs-to-be-done JTBD metrics strategy team leadershipStart with the need.

Managing – not Just Maintaining – a Product Backlog

Mind the Product

Product Design Product Management Product Management Basics Product Management Characteristics Product Management Process Product Management Skills Product Development product planning Skills strategyOr Three Ways Product Owners can Stay on top of Scrum. 2016 was a big year for the Justinmind product development team. The Challenges of Backlog Grooming. Mini-backlogs, More Organization.

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Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

From Tactic to Strategy. As you create your strategic plan, bring events into the fold as part of your product marketing strategy rather than a sales tactic and reap the benefits. Events. It’s natural to dread them. As a product manager, you may view events as largely tactical and time-consuming endeavors. Beyond that, you may loathe being stuck in a trade show booth taking on a sales role that’s not entirely comfortable for you. But the truth is that events aren’t just a sales and marketing tactic. Rethinking the Role of Events. Here’s a start. Stop that. Break free of the booth.

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.” Would anyone choose the opposite as a sound strategy? “We offer 24/7 support.”

Pros and Cons of Market Research Tactics

Mind the Product

Guest Post Product Management Product Management Basics Product Management Skills Product Development strategy user researchWhen it comes to capturing the public’s imagination, few works of fiction have ever done it as well as the movie Jurassic Park did almost 25 years ago – I couldn’t believe it’s been that long either. Join Sales Calls. Talk to Existing Customers.

Product Lifecycle Management – Beyond the Early Adopter

Mind the Product

But Pearson moderate their growth ambitions with a strong sense of strategy that guides which ideas they decide to develop towards execution. Strategy is key and metrics are all relative (to market changes, product maturity…)., so Aas you increment beyond the MVP, stay clear on your strategy. Pearson are a long established global company with multiple brands and acquisitions.,

Why you Need a Product Analytics Playbook

Mind the Product

It’s much harder to put together a strategy you can return to time and again. You Need a Strategy Organized by Behavioral Persona. How to prioritize experiments and apply everything you’ve learned into a cohesive retention strategy. Every product is different, of course. There’s not a one-size-fits-all approach. Here are our big findings: 1. Creators.

Inspiration: Strategy without tactics.

Under10 Playbook

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.—Sun “Strategy.” Strategy, objectives, mission, vision—these terms get bandied about without real clarity on what they actually mean. I think of strategy as a filter. Strategy provides guidance on whether we should do a thing or not do it. —Sun Tzu, philosopher, author, The Art of War. ” What a word. If I say “these activities are tactical,” people responsible for those activities get upset.

Let’s Fire a Few of Our Customers

Mironov Consulting

leadership Market Thinking Organizations Portfolio Management Product Management strategy organizations outliers politics product strategy reputation target customerAs product managers, we worry about market results – not just successfully shipping stuff on time , but growing our product’s revenue, user base and engagement. More is better, and much more is much better. Sound Byte.

Lean experiments: Tristan Kromer on better product process

Mind the Product

Lean Product Design Product Management Product Management Process Product Management Skills Uncategorized Lean Startup Product Development strategyI spoke to Lean Startup coach Tristan Kromer at Lean Startup Week earlier this month, where he presented a workshop about a “lean experiments toolbox”. I wanted to find out how Tristan approaches the use of data to guide product process.

The Unplayable Piano: How Frustration Makes Us Creative

Mind the Product

In closing, Harford also talked about the strategies Brian Eno has used to get musicians to stretch themselves creatively. When Eno famously collaborated with David Bowie in the 1970s to produce a series of what are now considered to be seminal albums he would pull out a card from a deck he called “the oblique strategies” whenever someone got stuck. Cognitive Psychology.

Let’s Stop Talking About Human Error: It’s Your Product

Mind the Product

Guest Post Product Design Product Management Product Management Skills UX Product Focus strategy user experienceWhat if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma. It’s pay day in the small firm and hope is running high. She oversees collections, salaries and leave. Not a good day.

What is a Digital Product?

Roman Pichler

Product Management 101 Product Strategy minimum viable product product definition product lifecycleProduct. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Take the search function on your company’s website. Is that a product? Or is the entire website the product?

Scope creep or just change?

Mind the Product

Guest Post Product Management Product Management Skills Role product culture Skills strategyIt starts with “Can you just …?” What about …” or “Don’t kill me but …?” What comes next is a new idea, feature, or request that hasn’t come up before. This conversation happens all the time and it causes a lot of grumbling about “scope creep”. It’s just change managed badly. Embrace learning.

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You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

The Product Strategy Grid. Steven Haines wrote The Product Manager’s Desk Reference , and from ( the first edition of ) his book I learned about the product strategy grid. As a product manager, we build roadmaps to help communicate to the team building the product, a set of instructions / goals / themes designed to manifest the product strategy. Really works.

What’s Different about Managing SaaS Products?

On Product Management

Guest Blogger Intuit Metrics Product Management SaaS/Cloud Strategy User ExperienceBy Felicia Anderson SaaS provides a treasure trove of new user insights. As customers adopt Software as a Service (SaaS) in record numbers, those software providers that effectively leverage SaaS’ unique advantages will move into industry-leading positions. Companies that fail to do so will lose competitive ground. Here are 3 areas that every SaaS product […].

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Describe and validate the product strategy —the path to realise your vision—before you create your roadmap and decide how the strategy is best implemented, as the following picture illustrates. I like to use my Product Vision Board to develop a valid product strategy. Use your vision and product strategy to make the right decisions. 1 Focus on Goals and Benefits.

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. This helped me better understand which strategy and roadmap-related challenges product managers commonly experience and which advice is helpful for them. Instead, I opted for a broader collection of related strategy and roadmap tips.

Product Owner Manager – Alone Together

Tyner Blain

Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product. The product manager is responsible for prioritizing the user goals in the context of all of the other goals that manifest as product strategy. larger version ]. [Ed:

Good Enough

Tyner Blain

What good enough means, precisely, for your customer, for a particular capability of a particular product, given your product strategy is unique. Agile Kano Analysis Prioritization Product Management Product Strategy Requirements Requirements Models Software development Kano analysis lean startup mvp product strategyNo one really tells us. Otherwise this is all academic.

April 5/Dublin: Product Managers, Product Owners, Scalable Agile Product Models

Mironov Consulting

Agile Events 2017 Lean Market Thinking Product Management Strategy agile leadership lean market input product owner strategy success metricsWhat: Product Tank Dublin. When: April 5, 630pm. Where: dogpatch/CHQ , Dublin. Registration. We’ll have a half hour to talk about product managers, product owners and scalable models for agile product teams. A lot to cover!

Inspiring Teams with Product Vision

Mind the Product

Crucially, she demonstrates how to communicate and reinforce vision to your team by sharing an incredible 30 practical strategies for meaningfully tying your vision to all that you do. You will need a wide range of strategies to engage – and re-engage – your team in your vision. Spoiler alert: it’s not in a quarterly PowerPoint presentation. Purpose Driven People. Lost in Translation.

Selling Vs. Learning

Mironov Consulting

leadership Market Thinking Organizations Product Management strategy customer thinking customers innovation insight interviews jobs-to-be-done organizations product management research validationI talk with product managers all the time, and always ask whether they are talking directly with end users and target customers. I’m on sales calls two or three times a week.” . To help close.

Features do not a Product Roadmap Make

Tyner Blain

Other themes could be “improve our positioning relative to competitor X” or “fill in a missing component in our portfolio strategy.” A “release backlog” or “product backlog” is defined within the context of strategy – which is manifested in the roadmap. Why and What and When. ” #prodmgmt. Which What? Context in Agile.

Organisation Design & Cognitive Science in Product Development.

Mind the Product

In this talk for Product Leaders, Nathan tells how even large and complex legacy companies can make strategy personal to all their staff, leading to happier teams and speedier, more profitable new product development. Make Strategy Personal. Nathan’s passion and expertise lies in making strategy personal for all employees. We can’t keep up! How to make Stage-Gate suck less.

The DIY Illusion

Mironov Consulting

innovation leadership Market Thinking Organizations Product Management Requirements strategy commercial customer base economics internal development IT off-the-shelf organizations softwareI’ve recently talked with several companies that are spending $1M/year or more to build generic software that is very similar to commercially available products. Do It Yourself. How hard could it be?

How to fix Runaway Project Timelines

Mind the Product

Multitasking is an enticing strategy for product managers. Guest Post Product Management Product Management Basics Product Management Skills Product Manager product planning strategy team leadershipWe’ve all been there: two months into a two-week project and the end still isn’t anywhere in sight. Sometimes a good project goes bad, you learn your lesson, and move on. The Blame Game.

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5 Steps to an Effective Product Development Strategy

Under10 Playbook

When you think you have a sellable idea, conducting market research is the first step in your product development strategy. Sometimes you may find that one unexpected group shows more interest in the product; these personas become your target when developing your marketing strategy. The first and arguably the hardest step in developing a product is generating the next “big idea.”

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Product Management Product Management Skills Role Startups product culture product management role strategyWhen should a start-up hire its first product manager? What responsibilities should this role include? These are common discussions, with many views, and no right answers – it depends on the founding team, current funding situation, industry focus, and product offering.

Classifying Market Problems

Tyner Blain

Think “ blue ocean strategy ” here. When you’re reviewing a roadmap in light of a strategy, there are several different ways you need to look at your plan. Product Management Product Strategy Requirements Requirements Models market problems product strategyWe wrote about the whole product game based on Mr. Levitt’s work. Whole Product Model.

Opposite Views of a Product Roadmap

Tyner Blain

Executives (should) want to talk about intent and strategy for investment in the product. But try and shift the conversation back to corporate goals, strategy, and the role your product is intended to fill. Communication Kano Analysis Prioritization Product Management Requirements Requirements Models Software development roadmap strategyEveryone has a default. Intentionality.

How to Create a Strategic Portfolio Roadmap

High Octane Product Management

customers aren’t jumping out of their seats over your current strategy and product direction. Blog Portfolio Strategy & Product PlanningWealth made simple: news and articles from IRC Wealth. Atlanta, GA March 28, 2017: $795 per person. Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. This workshop is ideal if…. your vision consists of several big product ideas that no one can agree on. Register Today.

Playing Whack-A-Mole With Risk

Tyner Blain

When it comes to developing a product strategy – or even making decisions about how best to create a product, one of these assumptions is likely to be what causes us to fail. Every strategy, every product idea, every design approach, and every planned implementation is built upon a pile of assumptions. Essentially, product strategy and product ideation. Being Wrong.