Understanding Buyer and User Needs: A Short Survey
One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. Unfortunately, this is one area where organizations struggle. At SiriusDecisions, we are focusing on this area in our research and would like to hear from you. Who is responsible for understanding needs? How well does your organization understand needs? Do you have a consistent process for understanding and applying needs?
Please take a few minutes to fill out this short survey. All respondents will have the option of receiving access to a summary of the results.
What’s Hot on Twitter
Here are a few of my tweets that have generated the most interest recently; to get these in real-time, follow me at @jefflash:
Product manager vs. product owner: one person or two? Read my take & download our decision framework http://t.co/CifHQNtvln #prodmgmt #agile
— Jeff Lash (@jefflash) August 17, 2015
The Product Roadmap is Not the Project Portfolio; good tips for planning epics across an #agile portfolio http://t.co/CHJTnabdaZ #prodmgmt
— Jeff Lash (@jefflash) August 31, 2015
Nice case study of how one company approached having #UX designers working across #agile teams http://t.co/EmSmCOdtpA #prodmgmt
— Jeff Lash (@jefflash) September 16, 2015
Price is NOT the most important driver of #b2b buying decisions http://t.co/e2aIXgFcai from @Lisagsinger #prodmktg pic.twitter.com/dXka3JeX68
— Jeff Lash (@jefflash) August 31, 2015
How to Find Product-Market Fit Before You Design Anything; some good tips/refreshers for customer research http://t.co/xf8cFQMO3B #prodmgmt
— Jeff Lash (@jefflash) August 25, 2015