March, 2017

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Product Managers – You Are Not the CEO of Anything

Mind the Product

When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product.

Books 128

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me.

The best roadmap isn't a big effort

Under10 Playbook

The roadmap has become one of the most commonly requested—yet frequently misunderstood—documents in the product manager’s arsenal. However, for many product managers, the roadmap is an annoyance that must be changed constantly. The best roadmap is a report, not an effort.

5 Things to Remember When Running a Design Sprint

bpma ProductHub

by C Emera Trujillo. Design sprints are all the rage these days and with good reason. As a flexible design framework, the design sprint can yield creative solutions that stakeholders & customers want.

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Apple Shows Product Managers How To Get More For More

The Accidental Product Manager

The Apple iPhone 7 plus contains more features than the iPhone 7 Image Credit: Kārlis Dambrāns. You sorta gotta have some pity for the poor product managers over at Apple. I mean yes, they are responsible for one of the most popular products out there: the iPhone.

What is (and isn’t) product management?

Under10 Playbook

In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —Peter Drucker, American management consultant, educator, and author. It seems most organizations are unclear on roles and responsibilities.

Product Roadmap Essentials

bpma ProductHub

By Boston Women in Product – The product roadmap frames every task and is the lifeblood of delivering a successful product. Boston Women in Product has been considering the importance of mastering the product roadmap as a critical responsibility of the product manager.

The Unbelievable Future of Habit-Forming Technology

Nir Eyal

Nir’s Note: Jane McGonigal is a game designer at The Institute for the Future and bestselling author of Reality is Broken and SuperBetter. She’ll be speaking at the upcoming Habit Summit in April. You can register here!) In this interview with Max Ogles, McGonigal discusses impact of future technologies on behavior, habits, and the way […]. The post The Unbelievable Future of Habit-Forming Technology appeared first on Nir and Far. Behavior Design In Action

9 tips from TED speakers on successful product management

Mind the Product

Being a product manager is not easy. After all, a product or a complete product line is under your full responsibility – from launch through to sales, and every milestone in its lifecycle included.

4 Traits of Successful Product Leaders

UserVoice

Product managers may or may not be the “CEOs of product,” but how do you boss around a bunch of CEOs? Leading a product management organization is a unique role in modern technology companies, and one that was quite uncommon until fairly recently.

Product Camp: Getting Promoted to Director

Mironov Consulting

Attendees of Product Camp Silicon Valley 2017 voted up this talk on “ Getting Promoted to Director.” ” We had an energetic discussion, including several real-work-life examples of senior product managers who were thinking about the next job up; or had already talked with their managers about promotional opportunities; or who may have accidentally set hard deadlines for roles that may not be open in time.

6 Areas of Expertise for Effective Product Managers

Under10 Playbook

When I do my job right, there’s no sign of it. Disasters just fail to occur. Herman Wouk. I was interviewed by Chad McAllister, host of The Everyday Innovator podcast, on the six types of expertise in product management.

Powering to Success as a Product Manager

Spice Catalyst

Powerful Product Manager Keys. The post Powering to Success as a Product Manager appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing

The Secret Marketing Power of Evolutionary Psychology

Nir Eyal

Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He’ll be speaking at the upcoming Habit Summit in April. You can register here!) In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. Q: Let’s start with a simple […]. The post The Secret Marketing Power of Evolutionary Psychology appeared first on Nir and Far. Behavior Design In Action marketing

Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever.

A Certain Ratio – Bringing the Donuts 03/27/2017

Ken Norton

What's the ideal number of engineers for every PM? -. I spend a lot of time with startups, and a good portion of that time helping them think through organizational questions. One of the most common questions I get from growing startups is, what’s the ideal ratio of engineers to product managers? (A A different kind of P/E ratio.) For fun

How To Price Your Product Correctly

The Accidental Product Manager

Setting the right price can determine if your product will be a success Image Credit: Allen. When I talk with product managers, over and over again I hear that the one task that they all fear the most is setting a price for their product. I’m not 100% sure why this is such a big deal.

Behavior Drives Pricing Drives Behavior

Under10 Playbook

To create value for your business, you need to create value for your customer. Alex Osterwalder, author, Value Proposition Design. Many product teams approach pricing from a cost standpoint. They ask, How much can we charge to cover the costs of development, marketing, sales, and delivery?

Memo to Boss: May I Change My Title, Please?

Spice Catalyst

Instead of your title being product manager and resulting in nobody knows what you do, here is a suggestion of a title that says what you do. The post Memo to Boss: May I Change My Title, Please? appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing

Hiring the Right Product Manager

High Octane Product Management

When it comes to hiring the right product manager, there’s no foolproof technique. Treat it like you’re shopping for a product. You have a set of needs. There are obstacles to meeting those needs, and you’re going to shop for a person who can best remove those obstacles. The situational interview will quickly separate the contenders from the pretenders.

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Using Experimentation to Drive Product – Stephen Pavlovich (CEO of Conversion.com)

Mind the Product

Stephen Pavlovich , CEO of Conversion.com, talks to ProductTank London about Using Experimentation to Drive Product. Why aren’t people converting and what experiments can you run to try and fix that?

5 Essential Steps for Getting into IoT Product Management

Tech Product Management

You want to get into IoT Product Management. But where do you start? What skills do you need? Which companies are working on IoT today? Start here, with these five essential steps for getting into IoT Product Management.

Progress, Not Products

Product Bookshelf

Use empathy and active listening to discover “jobs to be done”, the progress customers want to achieve in specific circumstances in their lives. Jobs provide the causal factor to explain why customers choose one product over another.

Podcast: What is Product Management?

Under10 Playbook

I was interviewed by Tom Cooper for his podcast. Tom & I tackled the issue of product management roles, titles, and responsibilities. Tom writes, This episode features Steve Johnson, a thought leader, speaker, and product management consultant.

Optimal Product Process Poster for Sale Now

280 Group

After receiving many inquiries about them over the years, we at 280 Group are now officially selling Optimal Product Process (OPP) posters. Using a solid Product Management Framework is one of the most important things a good Product Manager can do.

The Right People in the Right Roles

The Product Bistro

Last week, a good friend came to town and we had a chance to connect for dinner and drinks. During the course of the evening, one topic we discussed was related to an article that he read that emphatically made the case that small (and some not so small) companies often look to a single leader for “Sales and Marketing.” The case that was made is that these are two very different roles, and thus, it is nearly impossible to find a single individual who could do both roles well.

Training to be a Better Product Manager

Mind the Product

7 years ago, I started working at my first tech startup. I remember very clearly meeting a Product Manager named Jim Lindstrom on my first day and asked to shadow him. I saw a bewildering but exciting range of tasks and responsibilities, I didn’t quite understand it, but I wanted to.

Project Management Institute Silicon Valley Chapter offers Social Media Demystified Workshop

Spice Catalyst

Social media workshop offered April 29 in Silicon Valley. The post Project Management Institute Silicon Valley Chapter offers Social Media Demystified Workshop appeared first on Spice Catalyst. Newsletter Dave Product Marketing Social Media Marketing Bootcamp

April 5/Dublin: Product Managers, Product Owners, Scalable Agile Product Models

Mironov Consulting

What: Product Tank Dublin. When: April 5, 630pm. Where: dogpatch/CHQ , Dublin. Registration. We’ll have a half hour to talk about product managers, product owners and scalable models for agile product teams. A lot to cover!

Never underestimate the power of observation

Under10 Playbook

You need to "listen deeply," listen past what people say they want to hear what they need. Jon Meads, User Experience Architect. I set up a program in my marketing automation system and somehow set up a loop. The program called a page that called the program that called the page and so on.

Product Managers Prepare For The Great Mattress Wars

The Accidental Product Manager

There’s a battle that getting ready to start in the market for mattresses Image Credit: Charles Wagner aka ChumpChange. Just exactly how much time do you spend every day thinking about that mattress that you sleep on.

The Relationship Between Positivity and Productivity (And How to Make It Work for You)

Lead on Purpose

Guest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear. Fear that you will miss … Continue reading → Purpose Trust Communication creativity positivity productivity

What is the ROI of Design? – Nate Clinton (ProductTank San Francisco)

Mind the Product

Nate Clinton works as the Managing Director for Cooper in their San Francisco studio. Before Cooper, Nate has held product and design leadership positions at StarMine, Thomson Reuters, and BuildZoom.