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Agile Marketing: Your Action Plan to Go from Zero to Hero + FREE cheat sheet
10 steps plan with workbook and cheat sheet for Marketing teams to get started now with Agile and make the most out of it.
Published in
6 min readJul 30, 2021
If you landed in this article, you want your action plan to implement Agile in your Marketing team. There are many articles out there on roles and what to do, but there is no actual step-by-step plan you can follow with your teams.
Here are the 10 steps you need to follow to adopt Agile in your Marketing team:
- Get familiar with the basics (10 min)
- Setup the meetings (20 min)
- Create your first backlog (1h)
- Decide your workflow to complete a story (15min)
- Do you first planning (45min)
- Do your first daily stand-ups (15 min)
- Do the first demo of your completed work. (45 min)
- Do your first retrospective (30 min)
- Do your first backlog refinement (1h)
- Improve, adapt, learn.
