Top 8 Android Analytics Tools 2024

Google Firebase Analytics

Platforms:

iOS / Android Analytics

Pricing:

Free / Paid (starts at $25/month)

Focus:

Google Firebase not only provides you with analytics capability but also provides infrastructure. It’s an all-in-one tool that also allows you to send push notifications and provides you with the mobile app version of Google Analytics.

Pros

• Advanced crash-reporting tool with Crashlytics

• Provides an easy setup for Backend as a Service (BaaS) without having to maintain your own servers or speed effort scaling the app with a service cluster

• Optimized for real-time apps

Cons

• The free plan is small compared to competing products

• Marketing tools are not very robust (though if you have a simple requirement, having one interface can be a plus)

UXCam App Analytics

Platforms:

iOS / Android Analytics

Pricing:

Free / Paid

Focus:

UXCam is a solution that helps you to understand the behavior of mobile app users.

It helps to improve retention, improve app KPIs, and make product decisions with confidence.

The difference to other analytics tools is the focus on behavior (qualitative) analysis, rather than number (quantitative) analysis.

The feature set includes Session Replay, Heatmaps, User Analytics, Funnel Analytics, KPI Analytics, and more.

The #1 reason to use UXCam is simple: You don’t want to be blind.

“32 percent [of IT professionals] learn about application performance issues from end users” – ManageEngine

UXCam enables you to understand what users actually do inside your app.

In addition, UXCam is a reliable market leader in behavioral app analytics. The world’s best app makers, for example, OLX, TaskRabbit or NBC use UXCam.

Pros

• Unresponsive gesture detector

• Rage click detector

• Qualitative android app analysis

• Session Replay: See session replays of users using the app

• Heatmap: Provides heatmaps for each screen

• User journey analysis

• Doesn’t require event instrumentation

Cons

• Doesn’t integrate with Slack (only able to share data manually)

UXCam offers a trial with 100,000 free sessions and unlimited features. Claim yours now.

Amplitude Android Analytics

Platform:

iOS / Android Analytics

Pricing:

Free (up to 10 million user actions per month) / Paid

Focus:

Amplitude’s biggest strength is generating automated reports.

Pros

• Intuitive web interface

• Generous free plan: Free for up to 10 million user actions per month

• Custom dashboard: Allows you to create a custom dashboard based on each department’s needs

• Integration of Amazon Redshift

Cons

• Doesn’t include notification features on product usage (which can be achieved with third-party tools)

Mixpanel

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid (starts at $999/year)

Focus:

One of the biggest strengths of Mixpanel is the ability to create and monitor funnels.

Pros

• Intuitive web interface for analysis

• Live view: allows users to view the live activity of the users on your site

• Behaviour messaging: allows you to send notifications on product usage

• Automatic iOS event integration: allows you to set events through an online visual interface

• Funnel feature

Cons

• BaaS uses no-sql and although it has an advantage in scaling, it can be a disadvantage if you are managing large amounts of highly structured data

• The analytics features are premature compared to Firebase and Amplitude

Flurry Android Analytics

Platforms:

iOS / Android / web

Pricing:

Free

Focus:

Flurry has a big advantage if you are on a budget: It is free. It also supports multiple apps at the same time.

Pros

• Free

• Extensive and detailed

• Allows you to monetize your app or promote your app through ads

• Allows you to compare your app’s metrics with benchmarks for that category

Cons

• Depth of analysis is not as robust as other quantitative tools

• It’s hard to identify errors

Countly

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid

Focus:

Countly focuses on understanding customer journeys.

Pros

• Open source, allows to host on-premise

• Broad platform coverage (SDK for 15+ platforms)

• Easy to use

• Track (sets of) events and use segmentation

Cons

• The free community additions are limited in features

• Works with a limited set of strict server requirements

Adobe Analytics

Platforms:

iOS / Android Analytics

Pricing:

Paid

Focus:

Adobe Analytics is an enterprise solution that has a focus on customer and marketing analysis.

Pros

• Custom implementation

• Easy to build custom reports

Cons

• Complex implementation requires third-party vendors

• High entry price point

Localytics Android Analytics

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid

Focus:

Localytics is an app analytics solution that focuses on marketers.

Pros

• Incorporates analytics tools and marketing tools together

• Allows you to send push notifications to segments and individual users

• Compare apps (with paid version)

Cons

• Limited amount of correlations restricts the analysis that can be done

• Lack of an external API

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This concludes the list.

Start using UXCam for free in your android app right now.

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