Sat.Aug 17, 2019 - Fri.Aug 23, 2019

6 Ways for Product Managers to Manage their Time Off (and Still Drive their Roadmap Forward)

ProductPlan

Product managers receive a lot of advice. You should prioritize this feature. Here’s a new market worth investigating. Some of my prospects say they’d buy our product if it did this. But one suggestion we think product managers don’t hear enough is: Take some time off, unplug, and clear your head.

UX Truth Bombs: How to prepare for hard lessons during user research

Userzoom

Speaking to users, whether for research or testing purposes, provides invaluable insight into how people behave and what they need. The more users we speak to, the more we know. But even the best of us will face some hard truths from users no matter what stage we are in our career.

UX 66

5 Machine Learning Lessons for Product Managers

Mind the Product

Artificial intelligence (AI) is probably the biggest commercial opportunity in today’s economy. What does it mean for us as product managers?

7 Ways to Increase Conversion Rates in your Product

The Product Coalition

A basic sales funnel has 4 types of leads in it: a website visitor, a cold lead, a hot lead, a customer and a standing customer. Your visitor life cycle Your revenue depends on how many people go from the first funnel step to the last one.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

UX Challenges in the Age of Personalized Experience

UX Studio

Hey {First_Name}, Like us, you’ve probably heard about personalization and wonder about it and what it means for your role as {Job_Title}. Well, you’ve found the right page. This article has everything you need to know about personalized user experience. Grab a {Favorite_Beverage} and we’ll dive in!

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More Trending

How to Influence the Business by David J Bland

Mind the Product

In this keynote from #mtpcon San Francisco, Precoil founder David J Bland offers some helpful tips on how product managers can influence the business and run more effective experiments. David talks about products that people loved and that have now disappeared from the shelves.

Predictable Delivery: Moving Beyond Velocity

280 Group

Join us on August 30th for our co-hosted webinar with AIPMM, Predictable Delivery: The Power of Estimating and Forecasting , to learn how to achieve predictable delivery and improve the accuracy of your forecasting. If you want to earn the confidence of your executive team, meet your commitments.

Intercom’s Jonathon Colman on why content designers should do less

Inside Intercom

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace.

Books 88

Product Managers Struggle To Use Price To Make Their Products Popular

The Accidental Product Manager

Strategy gets complicated when your customers are using technology to shop Image Credit: Jisc infoNet. As product managers, when we want to boost the sales of our product, one of the “levers” that we have to make this happen is the price of our product.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Good Product Management is the key to Organisational Happiness

Mind the Product

A few years ago I read Tony Hsieh’s book on Zappos , a company that has been lauded for its amazing culture. In the book he shares his view on the four pillars for happiness: progress, purpose, control, and connection.

Never stop iterating: How a Zillow PM perfects a highly complicated product

ProductBoard

Welcome to our Age of Product Excellence series — a deep exploration of the Product Excellence Methodology, the product leaders who practice it, and the excellent products that result.

Making the Leap to Embedded Product Analytics

Amplitude

Prior to joining Amplitude to work on the Professional Services team, I was deeply entrenched in the business intelligence and analytics world. In that world, product management and product development happened elsewhere in the organization.

Q&A with Nir Eyal, author of Indistractable: How to Control Your Attention and Choose Your Life

Revulytics

We recently shared a Q&A with Nir Eyal about a webinar Revulytics sponsored that covered some of the ideas in his New York Times best-seller, Hooked: How to Build Habit Forming Products. Now, he’s written a new book, Indistractable: How to Control Your Attention and Choose Your Life.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

How to Pick the Right Tools for your Experiments by Thomas Leitermann

Mind the Product

Ready to get started with your experiment? Only need to find the right tool now? But which one to choose? It feels like being in a jungle with tools upon tools – how to navigate this situation?

Battle of the PMs: East Coast Versus West Coast

ProductCraft

At first glance, the role of product manager seems uniform, at least when it comes to location. A PM in NYC has the same job duties as a PM in San Francisco, right? As it turns out, the PM role actually varies a bit by geography. West Coast and East Coast product managers have distinct.

Top 5 Ways to Mine Your Digital Customer Experience to Strike Insight Gold ?

ProductPlan

As a product manager, you spend a lot of time trying to dig into the minds of your customers and unearth exactly what the experience of using your product is like for them. Which needs or wants are they trying to address? How easy or difficult is it to complete their task?

Demo 61

How user analytics helped us reduce mobile app churn: a case study

Mixpanel

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Marketplace Thinking – Christopher Nheu on The Product Experience [Rebroadcast]

Mind the Product

We’re taking a short break from releasing new episodes for the month of August. We’ll be back with new interviews in September. But don’t despair! We’ve asked a few friends to pick some of their favorite episodes to re-broadcast in the meantime.

The Effective Implementations Of IoT Systems That Boost Productivity

The Product Coalition

[link] Internet of Things for workplace effectiveness and the idea of smart homes are all concepts that have been gaining a lot of traction in recent years in the private, public and corporate worlds since it enjoys fair media publicity in the late part of last century.

Five star advice: Insider tips for dealing with software review sites

Inside Intercom

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business.

Design Thinking With Agility

ProductCraft

“We make products prettier when we could be solving customer’s needs and generating real value.” – Braden Kowitz We couldn’t agree more with Braden Kotwitz’s perspective on designers.

Agile 59

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

They’re Just Fancy Averages by Ben Fields

Mind the Product

In this ProductTank London talk, Ben Fields, formerly Lead Data Scientist at FutureLearn, looks at getting the most from the relationship between product managers and data people, working out people’s background understanding, the benefits of leading with a story, and how best to spread knowledge. There are three key aspects of how data science can effectively sit within a product and software organisation: Gear and orient to your audience. Optimise for diversity. Embed with product.

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How To Choose The Right Database For Your React Native Application

Arkenea

With market giants like Walmart, Bloomberg, and SoundCloud adopting React Native, it has received the most support among all cross-platform app development frameworks.

Streamline Your Marketing Strategy By Automating Lead Generation

AB Tasty

Marketers have increasingly been using automation to make outreach and campaigns more efficient. In fact, approximately 51% of companies say they. Read more. This article was originally posted on AB Tasty as Streamline Your Marketing Strategy By Automating Lead Generation. Conversion Optimization

Code review questions: what should you be looking for?

The Product Coalition

Have you ever had your mind go blank when put on the spot? It’s a frustrating affliction?—?one one that might strike when you’re asked to complete a code review. After the obvious questions, (i.e. does it compile?’, and ‘does it behave as expected?’) your expertise decides to go on holiday.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Product Love Podcast: Radhika Dutt, Founder of Radical Product

ProductCraft

Product managers and business leaders often wax poetic about how they want to change the world with their ideas. As PMs, your mission is to obsess over a problem and find a unique solution that impacts your customers. But how much of that impact are you responsible for?

Rich Mironov Talks About Bad (And Good) Product Management

BrainMates

If you work in Product Management and you haven’t heard of Rich Mironov, then best keep this to yourself, and jump onto his blog, pronto, where he’s been blogging about software product management for 18 years.

How to Make the Perfect Call-to-Action for Facebook Ads

AB Tasty

If you’re running Facebook ads, check out our guide on how to make the perfect CTAs on your Facebook adverts to improve those conversions! This article was originally posted on AB Tasty as How to Make the Perfect Call-to-Action for Facebook Ads. A/B Testing Conversion Optimization