Tue.Jun 18, 2019

How Do You Disrupt Your Assumptions Before They Disrupt You?


Most companies, whether it’s a Fortune 100 organization or a 50-person startup, are faced with the same problem: How do you account for what your customer wants, today and tomorrow?

In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening.

Closing the Customer Feedback Loop


Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Any time you talk directly with your market, it reveals incredible insights.

10 Online Communities Product Managers Should Join


As product managers, there are some things we just have to learn through experience. You’ll never know what it really feels like to present your product roadmap to your executive staff, for example, until you call that meeting and do it. But that doesn’t mean you’re on your own as a product manager.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Flowchart: Should We Build This Feature?


Product managers get a lot of feature requests. Some come from customers, others from execs, and still others from the product team itself. Unfortunately, you can’t build them all.

How To Maximize An Agile Team – Don’t Give Up On Scrum

Modus Create

When I first attended Scrummaster training, I went in wide-eyed and excited to learn all of the secrets behind this amazing “new” agile project-management strategy called Scrum. I immediately donned the rose-colored glasses they handed out, and gobbled up the information that was presented. It all seemed so perfect… until I went back to my job. I quickly realized that the idealistic parameters that were presented in class were not always present in real life.

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