Wed.Mar 13, 2019

Remove enterprise-testing
article thumbnail

Expand your addressable market to drive your next wave of growth

Intercom, Inc.

In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise. Assume you can build just one to two things and that you want to be testing it in the market within a few months. Are you looking for more industry-tested advice for growing your company, especially beyond your first wave?

Marketing 171
article thumbnail

Google’s 3 Principles of Product, Extended

The Product Coalition

This means developing hypotheses about what you believe will work and then putting these to the test, quickly. Agile and it’s enterprise version SAFE (Scaled Agile Framework) are frameworks and methodologies you can apply for this aspect of product. new features, new products, new services.