product-marketing-marketing 
Intercom, Inc.
MARCH 25, 2019
We’ve all signed up for a product only to realize a few months later that it didn’t quite fit our needs. More often than not, the closing experience of these products leaves a lot to be desired. We remember how easy it was to sign up for the one week free trial on the gym’s website. Dealing with reality.
Product Management University
MARCH 25, 2019
The transition into product management from a technical role is one of the most difficult. Of all roles that touch the product, technical roles are the furthest removed from the market and the customers. The textbook product manager is a problem-finder by default. It’s Not About the Product (Really, It’s Not).
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Product Innovation Educators
MARCH 25, 2019
Learn how to cut through the noise and make human connections presenting new products. A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical.
Dear Strategy
MARCH 25, 2019
Dear Strategy: “Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?”. . The gist of my recommendation was to, as much as possible, try to match your strategy timeline with your product lifecycle.
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it. All of them are useless because they are not actionable.
The Accidental Product Manager
MARCH 25, 2019
Product managers for grocery stores have actually had it pretty easy for quite some time. Oh sure, now they have organic vegetables and perhaps they create prepared meals, but their product development definition has not really changed all that much. It’s Time For Product Managers To Show Some Innovation.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
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Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!
Speaker: Evan Leong - CEO & Founder, Product Signals
Customer feedback is integral to effective problem management and product development for senior product professionals. How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data?
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. The key is the strategy and tools for accessing product data at the level that you'd like.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Product managers help accelerate the product development and launch for many companies. However, the pool of talented product managers can be elusive, the following article explores how companies can aim to attract and retain the best talents. Therefore, it's important to have the right employee in place.
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness.
Speaker: John Mansour - President, Product Management University
Product analytics are all the rage, but how can you use them to your advantage? With uncertainty surrounding our economical future — and whispers of an impending recession — what insights can we get from our product analytics that’ll put us in the express lane to growth? The most crucial product metrics you need.
Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst
In a recent Economist survey of 476 senior executives worldwide, 60% are already generating revenue from their data, and a whopping 83% have used data to make existing products or services more profitable. But how do you identify these potentially profitable areas, and what can you do to take advantage of them?
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Product roadmaps must focus on the "now" and allow feedback to inform the "later."
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!
Speaker: Scott Sehlhorst - President, Tyner Blain
A product-led company is one that grows through user adoption and word-of-mouth recommendation. For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth. The importance of retaining as well as acquiring customers to succeed in a product-led business.
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization!
Speaker: Mandy Howard, Product Manager, ServiceTitan
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Product management goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.
Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC
Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. How do product teams best partner with these teams to understand customers’ unmet needs and decide which needs to address next?
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Identify the stakeholders who are in-market for your products/services. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Target and reach your highest-value prospects. Create content and messaging that compels decision-makers to act.
Speaker: Wes Bush, Author of "Product-Led Growth"
As PMs, we all know the importance of building a successful product-led growth strategy. What features do their strategies have that allow them to see continued success in this ever-changing market? The important aspects of a great product-led strategy. How to adjust your product-led strategy during uncertain times.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Advertiser: Data Robot
Enterprises need a platform that can make broader AI teams more productive, implementing more complex use cases and harnessing the fast pace of new AI technologies. While it doesn’t represent the entire vendor landscape, the report is an assessment of the top vendors in the market.
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Working with customers to improve product feedback management is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter.
Speaker: Edie Kirkman - VP, Digital at Focus Brands
In today's hyper-digital landscape, organizations face the challenge of launching successful products while making the most of limited resources. To overcome this challenge, it is crucial to build core product and technology competencies that provide actionable insights through qualitative and quantitative data analysis.
Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data
In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. On the surface, this is an accurate statement. So, what does ABM look like in 2022?
Advertiser: Data Robot
Predicting the next CRM state, which can inform the strategy of future marketing communications. Targeted product promotion so that consumers receive ads that are relevant to them. Predicting the next order based on prior purchase history.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.
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In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-market fit, and build and launch better products. Get your copy today!
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According to research from Harvard Business School, of the 30,000+ new products introduced every year, 95% fail—and it’s often due to poor product management. The benefits of improving the product team significantly impact your organization’s bottom line. Double down on skills.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.
Speaker: John Mecke, Managing Director of DevelopmentCorporate, Jon Gatrell, Principal Partner at Market Driven Business
The role of a product manager has evolved significantly over the past 20 years. In today’s Agile world, product managers are expected to be leaders in market knowledge, strategy, organizational enablement, etc. Numerical literacy is a key skill for effective product managers.
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. How to leverage market trends to help customers better understand why your product is important right now.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Advertiser: Birst
In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.
Did you know that the embedded analytics and business intelligence market is expected to reach a $1.3 Download the report to learn how embracing embedded analytics can unlock new markets, revenue growth, and heightened levels of customer satisfaction for your digital product. billion value in 2023?
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