positioning-strategy 
Sachin Rekhi
JUNE 16, 2019
Sets the overall vision and strategy of the company and communicates it to all stakeholders. A player's Standard of Performance might include the 30 skills they are expected to have to play their position well. Fred Wilson shares this mentality in how he describes the role of the CEO of a startup: A CEO does only three things.
Advertiser: ZoomInfo
Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Advertiser: ZoomInfo
With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. With this caveat in mind, read on to learn how to adapt your recruiting strategy to appeal to this pool of potential employees.
Advertiser: ZoomInfo
Fact: Good data lives at the core of every successful B2B demand generation strategy. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). All eyes are on you to make an impact — fast. That’s where your data comes in. Ready to impress your boss with killer results? Leveraging intent data.
Advertiser: ZoomInfo
To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.
Advertiser: ZoomInfo
At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix.
Advertisement
Download this whitepaper to learn useful tips and strategies that will help you grow into a strong Product Manager and thrive in the position. As more and more organizations shift from project to product thinking, Product Managers are occupying increasingly crucial, difficult roles.
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. How product data can optimize your subscription and loyalty models.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day. How to position your vision as an umbrella for the product strategy.
Expert insights. Personalized for you.
123 
Let's personalize your content