ProductCraft

JUNE 19, 2019

April has spent 25 years successfully running marketing and product teams for startups. In fact, most of the startups she’s worked. This week on Product Love, I sat down with April Dunford, a positioning consultant, keynote speaker, and the author of “Obviously Awesome.”

Startups 70

Startups Consulting Books Positioning 70

The Product Coalition

JUNE 19, 2019

I excelled naturally in the analytical sides of product management and spent time learning from my cross-functional peers on aspects of UX, Engineering, and Marketing. At a startup, you learn fast that when there’s a deadline?—?like After all, that’s what a startup is all about right? like getting the product ready for launch?

Analytic Tools 93

Analytic Tools Research Software Data Visualization User Testing 93

Userpilot

JUNE 19, 2019

Think of some of the factors that can cause a SaaS product to die out… Clueless founders, lack of investment, poor product-market fit. It offers marketing automation, so that you can connect different tools together for one handy sequence. All of these could spell the end of any product. Are they dangerous? Hubspot (Free Tier).

Analytic Tools 80

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 80

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. We launched the Intercom App Store more than a year ago.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Advertiser: ZoomInfo

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User Testing

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What do startups and Fortune 500 companies have in common? They rely on data to power products, business insights, and marketing strategy. An interactive guide filled with the tools to turn your data into a competitive advantage.

Data Visualization

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. Creating an iterative process to identify Product Market Fit. What metrics you should track to measure product-market fit. At least 3,000 start-ups receive seed investment each year.

User Testing