Mind the Product

SEPTEMBER 17, 2019

Increasingly product managers are expected to think and operate “strategically”, but, as this post will reveal, it’s a requirement that can lead to misaligned expectations and be full of traps for the unwary. Surely we’ve all noticed the increased emphasis on “strategy” as a core competency for product managers?

Product Management 124

Product Management Product Manager Leadership CTO 124

Intercom, Inc.

SEPTEMBER 17, 2019

Onboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer engagement and business operations. A customer’s onboarding may start with them visiting your website and choosing to purchase your product or service. In search of consistency.

Onboarding KPIs 188

Onboarding KPIs Customer Experience Framework Product Research 188

freshtrax

SEPTEMBER 17, 2019

However, we also take note of the various localization marketing methods she implemented as part of her business strategy. ?Related KonMari’s Localization strategy examples for the American market. Changing the marketing message to cater to American needs. The second is in her products and services. Related Article?

Marketing 89

Marketing Branding Advertising Reporting Tools 89

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. Creating user segmentation and testing in-product messaging to improve the user experience during the trial.

User Testing

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

Product Strategy

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Combine insights from the Customer Success and Product teams. Build a dynamic messaging strategy to improve your user journey. July 17, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 BST

Customer Feedback

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?

User Friction

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Is your in-app guidance strategy based on hard data? Are you delivering the right messages to the right people at the right time? Do your guides feel like they’re part of your product? Or are you just going with your best guess? Or are you simply blasting every guide out to every user?

Customer Experience