naming-branding 
Mind the Product
OCTOBER 17, 2019
That means two part-time stakeholders, and a full-time team made up of: one product owner, one delivery lead, one brand designer, one user experience designer, one product designer, one tech lead, two engineers, one test lead. Using Lean branding, we created and tested a new brand in just a day. Limit scope.
UX Studio: Product Management
OCTOBER 17, 2019
Luckily, more and more people value objects and brands that have a sustainable purpose, or a meaningful story behind their products. Big names in the game. Because we are the people who create the things that end up on the conveyor belt. We are also responsible for educating our clients as well.
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freshtrax
OCTOBER 17, 2019
They’re a regular part of our digital conversations with friends and family, and you’ve probably noticed their more regular appearance in brands’ marketing and communications. This emoji actually means: Name badge or name tag. Emojis are everywhere. it’s a popular option at convenience stores.
Intercom, Inc.
OCTOBER 17, 2019
For once, the big debate isn’t about the brand of Post-Its or Sharpies. And there are probably four or five others that I’ve forgotten about, whether it’s springs and squads or Agile or Kanban, or you name it. It’s not personas versus Jobs-to-be-Done. All sorts of stuff like that.
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