development-marketing 
BrainMates
NOVEMBER 17, 2019
I often hear from Product people that they’re not involved in finance, that their role is to design and develop Products. Once you have agreed all of these with your stakeholders and started measuring them in the real market you should soon be very clear on whether your Product is successful or not. An overall success metric.
Mixpanel
NOVEMBER 17, 2019
Scaling up your acquisition involves constantly looking at how your marketing dollars convert into business value deeper in the funnel. Instead, marketers need to understand the CAC (customer acquisition cost) for each channel and dig deeper into how each channel performs across the funnel. It’s the only path to sustainable growth.
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Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. But personalized prospecting is possible at scale with the right resources in place.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.
Speaker: Evan Leong - CEO & Founder, Product Signals
Customer feedback is integral to effective problem management and product development for senior product professionals. How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data?
Speaker: Edie Kirkman - VP, Digital at Focus Brands
By tapping into the wealth of customer and application data, product professionals can identify underutilized features, prioritize improvements, and streamline development efforts in partnership with the development team.
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Advertiser: ZoomInfo
Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition.
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Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Product management goes beyond product development; it involves nurturing a cohesive team. Collaborating with cross-functional teams can be overwhelming, particularly when objectives diverge. Establishing effective communication channels with team members and stakeholders can be a daunting task.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”
Speaker: Scott Sehlhorst - President, Tyner Blain
An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market. Use Product Management Today’s webinars to earn professional development hours! The importance of retaining as well as acquiring customers to succeed in a product-led business.
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Consulting customers throughout the product development process enables businesses to focus on the features that matter. Strengthening the relationship between customer feedback and product development may help businesses remain competitive in a global market that is becoming more difficult by the day.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
But what strategy do managers use to keep the customer and their key problems at the center of the product development process? Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. Every product manager has heard, “Keep the customer at the heart of everything you do".
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Ask ten people to define PMF and you’ll get ten different answers. All of them are useless because they are not actionable.
Speaker: Wes Bush, Author of "Product-Led Growth"
What features do their strategies have that allow them to see continued success in this ever-changing market? Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data
In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. On the surface, this is an accurate statement. So, what does ABM look like in 2022?
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
In this webinar, Hannah Chaplin, Product Marketing Principal and Steve Cheshire, Product Manager will guide you through: What inefficient product development and road mapping look like. These metrics allow your team to understand the product's progression and how customer feedback will inform it.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.
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We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market. Now more than ever – one need remains consistent: a successful customer acquisition program.
Product managers help accelerate the product development and launch for many companies. Charles Dearing is a veteran tech and marketing journalist with over 15 years of experience using words to move people to act. Therefore, it's important to have the right employee in place.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. But most products fail to do so.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. Use Product Management Today’s webinars to earn professional development hours!
Advertiser: UserTesting
As a product leader, mitigating risk in your digital product development is one of your highest priorities—and likely what’s keeping you up at night. Missed launch dates. Failed products. Wasted sprints. These are costly scenarios product leaders must try to avoid.
Speaker: Bill Johnston, Community Innovation Officer at Structure3C
Customers who share stories, knowledge, and experiences with other customers or prospects are more effective and authentic than traditional marketing programs. Guidance on developing and measuring. All attendees will receive access to exclusive program planning templates. Common pitfalls. Exclusive program planning templates.
Advertiser: Data Robot
As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams. The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. In this session, you will learn: The critical areas during the product design and development process when you need to reach out to customers.
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
Marcus Andrews, Director of Product Marketing, and Keren Wexler, Sr. Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. How do you assess their effectiveness?
Speaker: Mark Ridley, Owner and Founder, Ridley Industries
In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage.
Speaker: Mark Ridley, Owner and Founder, Ridley Industries
In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.
Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC
Join Hope Gurion, Product Leader Coach at Fearless Product, as she shares 3 techniques to accelerate your cross-functional collaboration with other customer-centered teams like sales, product marketing, and customer success. Use Product Management Today’s webinars to earn professional development hours!
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
And, we know how to plan to discover a market (discovery). Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. Right now in 2020, those plans might not be worth anything.
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