differentiation-product-launches 
Mind the Product
JANUARY 16, 2020
If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done.
Business of Software Conference
JANUARY 16, 2020
In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love.
Expert insights. Personalized for you.
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