Five senior research leaders on how to ask the ‘right’ questions in the ‘right’ way
Userzoom
JANUARY 23, 2020
The ‘right’ questions are ones that do not influence or lead or coax a test participant. This is important because if your tests are loaded with bias , the insights won’t lead to a true user-focused product. ” or “What do I believe about the leaders of Brand X versus Brand Y?” Enroll today!
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