Tue.Jun 30, 2020

Remove framework-messaging
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Meet Your Users Where They Are

Amplitude

Before “customer-centric” became the buzzword it is today, the earliest definition of marketing always boiled down to finding customers and meeting them where they are, with the basic steps involved including: Within the modern marketing framework, these core principles remain the same.

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3 Things to Do Before Implementing Customer Retention Strategies

Amplitude

We use the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) but in the right order, so it becomes RARRA — Retention, Activation, Referral, Revenue, Acquisition. Addiction can be a lonely road; when you’re at your lowest ebb, it can really help to receive a motivational message.

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A Simple Framework for Complex User Goals

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

Hope is not lost, however: with the right framework, you can still make sure your users are on track. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Build a dynamic messaging strategy to improve your user journey.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Join Jason Tanner, CEO of Applied Frameworks, as he reviews a range of frameworks and practices to construct a clear, compelling product strategy connected to the business model for the product. Apply frameworks to define product strategy. Develop a product strategy message. Effectively communicate product strategy.