How Rhino Found Their Moment — and Their Voice — with Alpha
DISQO
JULY 6, 2020
Financial services startup Rhino coined the phrase ‘Rhino moment’ to describe the company’s mission to reduce the financial pressures people face at move-in. In order to capture the immediate relevance and need for their product, Rhino had to uncover the distinct experiences, preferences, and goals of young renters.
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