Intercom, Inc.

JULY 8, 2020

Like so many support teams, we are continuing to learn and evolve and it’s this kind of positive feedback that lets us know we’re on the right track. They make getting self-serve support, a sometimes clunky experience, as approachable as messaging co-workers on Slack. By embracing conversational support, every business can do the same.

Customer Experience 203

Customer Experience User Testing Feedback Software Customer Feedback 203

Dear Strategy

JULY 8, 2020

I know that’s hardly a scientific position, but I’m sure that I’m far from alone in my feelings on that subject. All evidence to the contrary, I’m, really not trying to take a position as to which strategy is right or wrong. What it all really comes down to is aligning your message to your actions.

Customer Experience 52

Customer Experience Workshop Strategy Positioning 52

Userpilot

JULY 8, 2020

If there’s a significant positive difference over time, then you’ve chosen the right metrics to validate that hypothesis! Your definition of “User Activation” should include: Everything that you’ve shown makes a positive difference to retention in (say) the first 90 days. Days after becoming a user they begin using each feature.

Onboarding KPIs 73

Onboarding KPIs User Testing Customer Experience Analytic Tools 73

Product Solving

JULY 8, 2020

Just waiting for any message that comes through so we can respond as quickly as possible. They aren’t satisfied to take a step back, reevaluate the product position and customer usage, and determine if the product is good enough to be left alone. This lie bleeds over into our work lives as well.

Customer Experience 52

Customer Experience Technical Review Customer Satisfaction Dashboard 52

Advertiser: ZoomInfo

Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Personalizing messages to your priority accounts. That’s where your data comes in.

Data Visualization

Advertiser: ZoomInfo

Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. Personalize messages to your priority accounts.

Data Visualization