certifications-customer-communications 
The Product Coalition
AUGUST 12, 2020
It defines the relationship between the customer problems that the product team is trying to solve and the revenue that the business aims to generate by doing so. When your north star is evident in everything you do, it’ll help communicate the story of who your brand is, not just what your product does. What’s the story? 6 months?—?12
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. A strong message concisely communicates to prospects and customers how you can solve their problems, and how these solutions translate to real value. The benefits of a good product message.
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