Thu.Oct 15, 2020

Remove branding-framework
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Tim Kopp, CEO of Terminus Will Change Your Mind About Partnering Marketing With Customer Success

Gainsight

As Tim said, “It’s just the right thing to do long term for your brand.” . Terminus is looking to simplify the entire process for the customer by creating a value framework and value path. To Tim, this customer-centric marketing makes good business sense. Retention is the New Acquisition. In those motions lies the purpose of CS.

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Bob Moesta on unleashing your sales superpower

Intercom, Inc.

Our previous conversations with Bob have covered how to unpack customer motivations and the Jobs-To-Be-Done framework (of which he was one of the principal architects). ” “I wonder, is there an element to what you’re describing that is about building a brand that bypasses the complexity of the sale?” We got you.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.