The Accidental Product Manager

NOVEMBER 28, 2020

Taken together, these are all reasons that the product managers at McDonalds have decided that now is the time to make a change to their product development definition. The product managers at McDonalds have announced that they will be testing their own plant-based products in some markets next year.

Product Management 123

Product Management Product Manager User Testing Product Research 123

Speaker: Mike Ellis, Vanilla Forums Marketing Manager

In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.

Customer Experience

Speaker: Nils Davis, Principal, NPD Associates

Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. The better you can manage expectations related to being “wrong," the better for everyone. This leads us to three obvious conclusions: You need multiple roadmaps.

Roadmap

Advertiser: Vanilla Forums

In short, a well-maintained community will provide immense brand value and elevate the customer experience. In collaboration with the Community Roundtable, we have provided you with a comprehensive summary of The State of Community Management 2020, including an assessment of three key findings: Advanced Communities Create Generative Value.

User Testing

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. The best customer experiences go beyond the sale.

Customer Experience

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. In this webinar, Bhavana Angadi, Senior Product Manager at Hopscotch, will teach you: The right ways to communicate with your customer.

User Testing