product-strategy-strategy 
Dear Strategy
SEPTEMBER 15, 2021
For those of you who are regular followers of the Dear Strategy podcast and blog, you know that, beginning with this episode, we will be moving away from answering direct strategy questions, and moving toward discussing real-world applications of some of the concepts that we’ve been discussing here over the past 4 years.
Mind the Product
SEPTEMBER 15, 2021
In this #mtpcon Digital APAC session, Smriti Pant, then Product Manager at Hike, talks us through 5 rookie product management strategy mistakes and offers tips and tricks to solve them all. Read more » The post How to overcome rookie product management mistakes by Smriti Pant appeared first on Mind the Product.
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Intercom, Inc.
SEPTEMBER 15, 2021
In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. It’s like experience design or product design. The idea is that every company starts with the idea of product design. And they were struggling.
Userpilot
SEPTEMBER 15, 2021
Are you concerned about end-user engagement in your SaaS product? In this article, we share some proven strategies to help you keep your users engaged! They trigger product-led growth and help SaaS businesses achieve new milestones. A buyer persona is critical for the execution of an engagement strategy.
Speaker: Anne Steiner and David Laribee
It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.
Bain Public
SEPTEMBER 15, 2021
Today’s most valuable companies, like Facebook, Amazon, Netflix and Google, are product-led and customer-driven. They owe their success to a unified product vision that is informed by feedback from customers, prospects, and colleagues. Creating discipline in product jobs will allow you to make better decisions!
ProductPlan
SEPTEMBER 15, 2021
Their product teams are small and agile. Perhaps the team consists of a few product managers. These professionals can easily communicate , stay aligned, and present a cohesive product strategy to the team. Here are five ways ProductPlan helps you and your product team standardize roadmaps. Choosing the right tool.
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“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.
Speaker: David Bard, Principal at VP Product Coaching
But fret not, this webinar is your key to effective product development! Takeaways: Uncover and navigate through common pitfalls that are plaguing product teams today. Explore proven solutions, laying the groundwork for triumphant product launches.
Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA
Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. Analytics are there to answer important product questions, not just to collect data. He'll discuss: Why analytics are important for product managers. It's not the technology, and it's not the tactics.
Speaker: Jon Harmer, Product Manager for Google Cloud
This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.
Speaker: Evan Leong - CEO & Founder, Product Signals
Customer feedback is integral to effective problem management and product development for senior product professionals. How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data?
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Mixpanel has partnered closely with hundreds of companies on their analytics strategies, and have found there is simply no single set of metrics that works for everyone. Businesses and products are all unique and have different goals based on stage and ambitions.
Speaker: Sari Harrison, Product Management Instructor, Product School
As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. You'll come away ready to: Make sure your metrics are aligned with your vision and strategy. It’s also your job to deliver value to the business.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Speaker: Teresa Torres, Product Discovery Coach, Product Talk
If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. The 5 most common mistakes, product teams make when rapid prototyping.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. How to position your vision as an umbrella for the product strategy.
Speaker: Eric Feinstein, Professional Services Manager, Looker
For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting.
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. Is it strategic or tactical?
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Speaker: Cait Porte, SVP Product and Customer Experience, Zmags
Gathering support for a product feature or enhancement is a critical skill for Product Managers. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making. Strategies for getting to commitment, not consensus.
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!
Speaker: Matt LeMay - Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody
Just about every organization is trying to make the shift from "output-focused" product teams (often known as "feature factories") to "outcome-focused" product teams focused on the actual value they can deliver to the business and its customers. You'll learn: How to think of outcomes and output as a system, not a zero-sum choice.
Speaker: Dustin Smith, Sr. Product Manager, Incubator
The classic product story goes like this: A small team puts a great idea to work. Romantic notions aside, the story neglects to mention the most essential variable to product success: scalability. Romantic notions aside, the story neglects to mention the most essential variable to product success: scalability.
Speaker: Mark Ridley, Owner and Founder, Ridley Industries
Any PM or technical leader who’s led the charge of building a digital product knows that product engineering is one of the most expensive elements of business. He’ll explain how stitching together pre-existing solutions is often the best way to bring a stable, secure product to market most quickly.
Speaker: Brett Truka, CEO, Devetry
A product roadmap needs to both capture your product’s strategy and outline your execution plan. Because these documents are such an essential component of your job as product manager, you also need to strategize your roadmap presentation. In this webinar, you will learn: How to communicate ROI in your product roadmap.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance
People often think of UX Research as a highly tactical approach to improving the usability or visual appeal of a website or digital product. Business leaders, product teams, and technology organizations (or those in the process of becoming technology organizations) can help their strategies and teams succeed by maximizing their UX Research.
Speaker: Nir Eyal
However, in an age of ever-increasing demands on our attention how do we stay productive and stay sane? Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology behind products like Facebook, YouTube, and Twitter.
Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn
In the rapidly evolving landscape of artificial intelligence, Generative AI products stand at the cutting edge. These products, with their unique capabilities, bring fresh opportunities and challenges that demand a fresh approach to product management.
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
The tricky part is, very few users reliably act the same way every time they use your product. You'll leave with a strategy to change how your product team, and organization at large, understands your users. Combine qualitative, quantitative, internal, and external user data to enrich your product.
Advertiser: Vanilla Forums
In Customer Success terms, an engaged customer is one that is immersed in your product. The 3 pillars of a successful gamification strategy. Ideally, they find value and success daily and help other customers to do the same. But how do you encourage engagement? Our eBook explains how, with topics like: What is gamification?
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!
Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company
If you can simplify your onboarding process and show your product's value from the beginning, you can lower customer churn and increase the usability of your product. Examples of successful product onboarding strategies. Use Product Management Today’s webinars to earn professional development hours!
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
Throughout this series, we have been discussing ways to innovate your feedback loops, and strategies for incorporating your customers into the heart of your product development systems. It is very common for your product operation team to feel overwhelmed with the amount of customer data that is available to them.
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape. In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. How product data can optimize your subscription and loyalty models.
Advertiser: Data Robot
Read our ebook, The Empowered Consumer, to learn more about how AI can help you connect with your customers with strategies such as: Hyper-personalization by targeting ads to the needs of the individual consumer. Predicting the next CRM state, which can inform the strategy of future marketing communications.
Speaker: Bob Webber, VP Product Flow Optimization, Construx
Despite the importance of new product development, more than half of all product launches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. Use Product Management Today’s webinars to earn professional development hours!
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At the end of the day, you’re building your product to meet customers’ needs and solve their problems. Unfortunately, even the most sophisticated organizations often lack clear strategies and processes for collecting and managing the voice of the customer at scale—or worse, they simply ignore this valuable source of data.
Advertiser: Vanilla Forums
This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input. How to make more strategic product roadmap decisions based on data, not opinions.
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