marketing-management 
Mironov Consulting
NOVEMBER 14, 2016
What: Product Management Fast Track Meetup. Topic: Market-Facing Skills for Product Managers and Product Owners. New product managers and product owners often focus on technical and transactional details, such as writing and accepting stories, grooming backlogs, drafting bills of materials (i.e.,
bpma ProductHub
NOVEMBER 4, 2016
The mentorship program at the Boston Product Management Association and how to make the best out of it. Here in Boston, the Boston Product Management Association is on a mission to continue this tradition by organizing mentorships programs specialized for Product Managers and Product Marketing professionals.
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bpma ProductHub
NOVEMBER 28, 2016
Product Managers often hear about the concept of Minimum Viable Product. Thank you to Vanessa Ferranto, Senior Manager of Product and Experience at Zipcar , for facilitating our meeting. Mentors reviewed how they create and conduct the MVPs at their business. We look forward to another event in early 2017.
The Product Guy
NOVEMBER 7, 2016
Nominate a great product manager you know today @ [link] ! The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Please submit your nominations for 2016’s great product management candidates @ [link] ! Remember to subscribe to our YouTube channel @ [link].
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
The Product Guy
NOVEMBER 12, 2016
Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Director, Product Marketing @ Rhodes Group (Remote) Keywords: director, health, healthcare, marketing [link]. Each week we highlight some of the recently posted openings.
Mind the Product
NOVEMBER 29, 2016
Among other things, I am a product manager at Nucleus, a photographer, and a Oakland native transplanted into NYC. Define Product Management for Yourself. Product management continues to evolve as new products emerge in the market, and as the discipline and practice itself matures and adjusts to the fast-changing world we live in.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it. Ask ten people to define PMF and you’ll get ten different answers.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. take on how he guides King’s Product Managers through: How to think through product data strategy.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data
In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.
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