February, 2018

Remove startups-messaging
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How to use live chat for a product launch

Intercom, Inc.

On launch day, we’ll also add a proactive live chat message (called a Visitor Auto Message in our product) to different landing pages to encourage website visitors to respond. Proactively chat with users, aka “keep it light and stay out of the way”. Dedicate an inbox to referral traffic.

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SaaS marketing 101: marketing for growth and survival

Intercom, Inc.

The only way to make sure your customers see your message is to understand their behaviors and mindset. You’ve definitely heard “demand generation” thrown around as a startup buzzword before, but let’s be clear in our definition before we start. There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear.

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We’re doubling our product teams in San Francisco, Dublin & London

Intercom, Inc.

Six years ago, Intercom invented business messaging – helping internet businesses interact with their customers in a personal, scalable way that had never been done before. Today we are proud that 500 million business conversations happen each month through Intercom, and that number is doubling year-over-year.

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The case for rotating though products

Bain Public

Trends in the marketplace affect the appeal of your message and the profitability of your product. Originally published on The Startup. The market changes. Winning products thrive on big thinkers with the expertise to solve common challenges. How about a product manager who can quickly master a market and domain.

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The 10 Thorniest Problems In Product (And The Solutions That Successful Companies Are Using To…

The Product Coalition

A startup in NYC, CrisisTextLine , is using machine learning to help crisis counselors. Our tech scans incoming text messages to identify what the underlying problems are. How are products organizations adopting new technologies like AI, ML, and IoT? Technology is great when it amplifies our human powers and makes us feel super-human.

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From conversion to retention: industry experts on improving your onboarding

Intercom, Inc.

How does a startup, particularly when you have users who derive value in different ways from a product, go about pinpointing what those should be? It’s about the temptation of many startups to focus on existing users rather new ones. In terms of new products, some of the messaging products like Telegram have very smooth onboarding.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. The role that started me on this path was joining a very small startup a little over a decade ago, Climate Corp.